Osprey Promotes Sarah Harper Burke to 
Retail Marketing Manager

Osprey Packs, Inc., a leader in creating top-quality, high-performance, innovative packs, announced today the promotion of Sarah Harper Burke to the position of Retail Marketing Manager.
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Cortez, CO – August 31, 2011 – Osprey Packs, Inc., a leader in creating top-quality, high-performance, innovative packs, announced today the promotion of Sarah Harper Burke to the position of Retail Marketing Manager.

Burke joined the company in 2009 as Pro Deal and Program Packs Manager. She was also responsible for launching Osprey’s Pro Shop Program, which implemented a new fixture point of purchase program with key dealers across the country. As Retail Marketing Manager, she will continue to manage this program, as well be the direct contact point for all marketing initiatives, programs and partnerships with Osprey’s retailers.

“During her two years with Osprey, Sarah has shown incredible initiative, drive and passion for the company,” said Gareth Martins, director of marketing for Osprey Packs. “We’re very happy to welcome her to her new role as Retail Marketing Manager and add her to the marketing team.”

Prior to joining Osprey, Burke gained marketing and operations experience while working at the US National Whitewater Center and the Nantahala Outdoor Center (NOC). She holds a master’s degree in Sports Management from the University of Tennessee, Knoxville.

Said Burke, “I am looking forward to working with our wonderful Osprey sales and marketing teams, sales reps and partners to help advance the brand through our retailers, and I’m excited to support our sell-through strategies with our key dealers.”

Burke has also made her mark at Osprey outside of the office. In 2010, she participated in the Breast Cancer Fund’s 11th annual Climb Against the Odds, climbing the 14,179-foot Mount Shasta as a fundraiser for breast cancer prevention awareness. As a Climb Against the Odds corporate sponsor, Osprey outfitted each of the 26 climbers with an Ariel (women’s) or Aether (men’s) backpack.


About Osprey Packs


Independent since 1974 and anchored by the design genius of company founder and owner, Mike Pfotenhauer, Osprey Packs has long set the standard for creating innovative, high quality gear carrying equipment. The collection includes packs and bags designed to help adventurers enjoy their outdoor, biking and travel pursuits.

The location of company headquarters in Cortez, Colorado, near the rugged San Juan Mountains and on the edge of desert canyon country, provides a constant inspiration and a superb testing ground for Osprey products. Osprey also maintains a product development office in Ho Chi Minh City, Vietnam, near the factories where they manufacture their products, ensuring face-to-face relationships and transparency with their suppliers. In 2010, Osprey opened a design office in Mill Valley, California, a hub of design talent and the birthplace of mountain biking. All three of these offices play a crucial role in creating Osprey gear that lasts a lifetime.

To celebrate its 35th anniversary in 2009, Osprey launched the All Mighty Guarantee, an enhancement of a lifetime warranty that was already one of the most robust in the industry. Free of charge, the company will repair any damage or defect in its product – whether it was purchased in 1974 or yesterday. Every Osprey product reflects the company’s commitment to protect the wild places its customers love to explore. For more information, visit www.ospreypacks.com.

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