Osprey Launches Pack Your Passion. Go. Photo Contest and Ad Campaign

Osprey Packs, Inc., an independent pack company located in the high desert and mountains of Southwestern Colorado, is unveiling a new campaign designed to showcase customers’ outdoor experiences.
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Osprey Packs, Inc., an independent pack company located in the high desert and mountains of Southwestern Colorado, is unveiling a new campaign designed to showcase customers' outdoor experiences.

The contest, called Pack Your Passion. Go., begins August 2007 and runs through March 2008. Winning submissions will be used in Osprey's 2008 ad campaign and receive a $100 cash prize, and an Osprey organic cotton t-shirt and cap. Successful entries should include the Osprey pack owner/enthusiast, the setting or environment they enjoy using their pack in, as well as a visual or written description of key pack contents.

“Osprey pack owners are among the most dedicated outdoor enthusiasts out there,” said Osprey Marketing Director, Gareth Martins. “We anticipate some really spectacular shots in majestic settings both remote and well traveled. And, of course, we can't rule out a little of the strange and humorous.”

Osprey invites all customers to submit high-res images of themselves with their packs in their favorite environment, be it desert or alpine, urban or rural. In addition to the images, Osprey hopes to learn what makes their customers tick, and what essential, and defining, gear will always be found in their Osprey pack.

For complete information on the contest with submission guidelines, please visit www.ospreypacks.com/OspreyLifestyle/PhotoContest

About Osprey Packs

From its humble beginnings building custom backpacks and sleeping bags in Santa Cruz California, to its current recognition as an industry leader, Osprey has always flown its own course. Their mission is to create innovative high performance gear that reflects a love of adventure and a devotion to the outdoors and the environment. Osprey defines success when it meets the demanding expectation of its most discerning customers. Based in Cortez, Colorado, Osprey has over thirty-two years of pack-making experience.

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