Osmo Re-Launches in January, 2017 with Proven Product and New Owners—and Peter Sagan's Blessing

Author:
Updated:
Original:

Sausalito, CA—November 22, 2016—Osmo is excited to announce the re-launch of brand and product line. Ben Capron, an Osmo co-founder and the company’s original CEO, is back and leading a new team with decades of experience. Osmo Products will be available again in January direct from their online store (http://osmonutrition.com), local retailers, and other resellers.

Osmo_Sagan_Wheelie_web

Osmo’s sports hydration and recovery products are based on peer-reviewed science to provide performance benefits to athletes. Through repeatable studies, Osmo Active Hydration has been proven to improve cyclists’ power output by an average of 9% compared to other sports drinks.

“It’s surreal, but awesome how things have turned out,” says Capron. “Osmo was founded to help athletes feel great and be great. The product and science from Osmo have always supported that. Peter (Sagan) was one athlete we started helping back in 2013, and like many, he’s come to rely on Osmo every time he rides. Peter has relied on Osmo exclusively and, more than anyone in the world, he wanted to see the brand go forward. My partner, Lee Hutchinson, and I have purchased Osmo, Peter is on board, and we’re well positioned to bring the same scientifically proven products to athletes around the world. We’re happy to make Osmo available to everyone who has been asking for it.”

Sagan continued, “I started using Osmo in 2013, after the second stage of the (Amgen) Tour of California. Stage two into Palm Springs was really hot, and I cramped, like I cramped the month before at the Amstel Gold Race. I told the team we needed to try Osmo, which I had learned about earlier that year. The whole team drank Osmo PreLoad that night, and then Active Hydration the next day, and I won the stage. I have used Osmo ever since—even through times when I had to buy it myself! I used to think that when it was hot, it was unavoidable that I would cramp at the end of a hard race. But that’s not true. With Osmo I am ready for the final—even when it’s hot, like it was at the world championships in Doha this year.”

The secret to Osmo’s performance gain is in speed of oral rehydration. Thanks to the body’s sodium-glucose co-transport system, Osmo Active Hydration replaces body-water more than twice as water. Staying hydrated improves circulation, and decreases core temperature, both of which result in more oxygen-carrying blood being delivered to muscles, creating more power.

Osmo understands the difference between the physiology of men and women, and will be launching three products for each focused on the stage the athlete is in when hydrating—Preload Hydration, Active Hydration, and Acute Recovery. The product offering will look like this:

Preload Hydration for Men (MSRP $25.00)

Osmo PreLoad Hydration is a hyper-hydrator to be used only in high-intensity workouts or extreme heat. Based on peer-reviewed science, it was developed to:

  • Increase Performance During Hot & Intense Efforts
  • Maximize Sustained Power

  • Reduce Muscle Fatigue

Active Hydration for Men (MSRP $20.00)

Osmo Active Hydration is a during-exercise hydration drink that was developed to be the fastest way to rehydrate. Active Hydration was developed to:

  • Increase Power Output
  • Improve Endurance
  • Avoid Cramping

Acute Recovery for Men (MSRP $35.00)

Osmo Acute Recovery helps you make the most of your workout. It is the result of more than
a decade of lab and field research with elite athletes to:

  • Speed Recovery

  • Optimize Training Adaptations
  • Rapidly Restore Glycogen

Preload Hydration for Women (MSRP $25.00)

Changes in estrogen and progesterone affect plasma volume and reduce the ability to hit high intensities. PreLoad Hydration for Women was developed based on peer-reviewed science to:

  • Counteract Hormone-Induced Drop in Body Water
  • Increase Performance During Hot & Intense Efforts
  • Maximize Sustained Power and Improve Recovery

Active Hydration for Women (MSRP $20.00)

Osmo Active Hydration for Women is a during- exercise hydration drink that was scientifically developed to be the fastest way for women to rehydrate. Active Hydration Women’s was designed to:

  • Increase Power Output
  • Improve Endurance

  • Avoid Premenstrual-Related Performance Decline

Acute Recovery for Women (MSRP $35.00)

When you exercise, you stress your body. During recovery you adapt to those stresses, getting stronger and more efficient. This formula helps female athletes:

  • Promote Muscle Synthesis

  • Reduce Hormonal Influences on Recovery
  • Optimize Training Adaptations

About Osmo

Osmo is dedicated to helping athletes feel and perform their best with sports nutrition products that are based on peer-reviewed science. When Peter Sagan found Osmo, he found the solution to his persistent cramping, and soon after, crossed the finish line at the UCI World Championships as the winner--twice in two years. Osmo Nutrition’s product offering includes three powdered sports drink mixes that are optimized to work with an athlete’s body during three key phases of the exercise cycle: before, during, and after exercise. Osmo also boosts performance by tailoring their products to work for each gender. For more information on Osmo, visit osmonutrition.com

Related