OrvisNews.com Launches for Fly Fishing and Hunting Enthusiasts

Orvisnews.com features podcasts by expert fly fishing instructor Tom Rosenbauer, hunting blogs by Simon Perkins, and fishing instruction news posts by Phil Monahan former editor of American Angler Magazine.
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Sunderland, VT – The Orvis Company today announced the launch of OrvisNews.com, a content
rich site offering pod casts, blogs, news and stories. Now readers can see daily updates on various
topics covering fishing, hunting, dog training, conservation and even insider information related
to Orvis. Orvis has taken the collective experience of numerous experts in various fields and
housed them under one roof with this new online endeavor. OrvisNews.com now offers the
content that the original Orvis News print publication put out, but in a daily format.
“OrvisNews.com allows us to take what we have already been doing in print with the original
Orvis News for 40 years and turn it into a blog so that our readers can communicate with us and
we can engage with them,” said James Hathaway, Senior Manager of Communications at Orvis.
“It's time to turn the monologue into a dialogue.”
The site already features pod casts by expert fly fishing instructor Tom Rosenbauer, hunting blogs
by Simon Perkins, and fishing instruction news posts by Phil Monahan former editor of American
Angler Magazine. All of whom will be regular contributors to the site.
Another important aspect of OrvisNews.com is that it will provide a forum by which readers can
be part of the conversation surrounding conservation efforts made by Orvis and it's collaborating
partners.
“One of our goals is to use OrvisNews.com to be able to send out conservation alerts and let our
readers know about projects and important issues that really need a boost,” Hathaway said.
Through OrvisNews.com the Orvis brand will provide material that will appeal to readers with
varied interests related to the sporting life. It will also showcase the breadth of experience that
Orvis and its partners offer.
About Orvis
Orvis has been the premier outfitter of the distinctive country lifestyle and sporting traditions
since 1856. Orvis donates five percent of pre-tax profits each year to protecting nature, supporting
communities and local conservation efforts. You can read more about Orvis on their website at
www.orvis.com.

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