OR Seminar to Cover Marketing During a Recession - SNEWS

OR Seminar to Cover Marketing During a Recession

Outdoor industry marketing expert Chris Harges will present a seminar designed to help retailers and manufacturers retool their marketing to better react to the current economic downturn.
Author:
Publish date:
Social count:
0

SALT LAKE CITY, UT — Outdoor industry marketing expert Chris Harges will present a seminar designed to help retailers and manufacturers retool their marketing to better react to the current economic downturn.

Whether or not you believe we're in a recession, it's a topic now weighing on the minds of millions of American consumers. Consumer spending is flat and the Consumer Confidence Index is at twenty-eight-year low. But while skittish consumers may be less likely to buy, smart marketers can tweak their marketing programs to make the best of a bad situation. Learn how consumer thinking changes during a recession and how to refocus your marketing to work harder in hard times.

Title: Ramping Up for a Slowdown: Refocus Your Marketing for the Recessionary Consumer
Date: Saturday, August 9, 12:00 PM–01:00 PM
Location: Downtown Marriott- Salon D

Chris Harges is a partner at Satellite Design, an award-winning graphic design firm that helps clients like The North Face, Mountain Hardware, Timbuk2 and Ariat market sporting goods and apparel to casual athletes. Prior to founding Satellite Design, he worked for manufacturers and retailers in the outdoor industry. His articles on marketing and mass culture have been published in trade and consumer magazines and have aired on National Public Radio.

For more information, contact Chris Harges at chris@satellite-design.com or at 415.371.1610. For more information on Satellite Design: www.satellite-design.com

Related

OR Winter Market Take 3 -- Seminars and gatherings

The SNEWS® team continues with the third in a series of reports designed to provide you, our reader, with complete coverage of Outdoor Retailer Winter Market, this time reporting on the Gore media roundtable, the Conservation Alliance breakfast, and the OIWC gathering. W.L. Gore ...read more