Optic Nerve President, Bill Cotton, to Receive SOS Outreach Corporate

SOS Outreach, a Colorado-based youth outdoor charity, will recognize Optic Nerve President Bill Cotton for his contributions and commitment to youth development in the outdoor industry.
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DENVER, CO (January 26, 2011) – SOS Outreach, a Colorado-based youth outdoor charity, will recognize Optic Nerve President Bill Cotton for his contributions and commitment to youth development in the outdoor industry. The annual SOS Social Responsibility Award, which is presented to a company that has worked to make a difference in the lives of youth, will be awarded to Cotton at 8:30 a.m. Saturday, Jan. 29 during the Snowsports Industries of America (SIA) tradeshow in Denver. Optic Nerve, a Wheat Ridge-based sunglass and goggle company, has supported SOS Outreach and another youth nonprofit, Big City Mountaineers, for nearly 15 years. During that time, the company has donated more than 10,000 goggles and sunglasses to youth programs.

Cotton, an Edwards, Colo., resident, sits on SOS' board of directors and says Optic Nerve is grateful to be part of an industry so passionate about outdoor recreation and healthy lifestyles. “It's fantastic that the snow and outdoor industry is experiencing a banner year,” said Cotton. “Let's all remember to help develop the next generation of industry leaders by continuing our support of nonprofit organizations like SOS Outreach who build character in underserved youth through outdoor experiences.”

SOS Executive Director Arn Menconi and several youth who have benefited from programs will present the award. “Optic Nerve has been an important supporter of our programs,” said Menconi. “They exemplify giving back to the next generation of skiers and snowboarders and it is an honor for them to give back their time and values to our programs.”

For more information on Optic Nerve, visit www.nerveusa.com or call (303) 462-0444. For more information on SOS Outreach, visit www.sosoutreach.org or call (970) 926-9292.

About Optic Nerve and Mountain Shades
Based in Colorado's mountain playground, Optic Nerve and Mountain Shades have been making performance-driven, price-conscious eyewear for over 25 years. Optic Nerve is Colorado to the core and has tested product in and out of rivers, lakes, mountains, plains, forest and more. To meet all of their adventure needs, the company continually finds ways to blend style and technology to deliver durable and comfortable eyewear with high-end performance and a lifetime guarantee, allowing consumers to spend their money on other gear besides their sunglasses. All styles have the same 100 percent UVA and UVB protection; lightweight, durable construction; and fashion-conscious styling found in more expensive brands, at a fraction of the price. For more information, visit www.nerveusa.com.

About SOS Outreach
SOS Outreach is a youth development nonprofit aimed at building character in underserved youth through adventure sports such as skiing, snowboarding, rock climbing and wilderness trips. SOS is based in Avon, Col. and serves more than 5,000 kids across 15 states, 45 mountain resorts and in New Zealand. For more information, see www.sosoutreach.org.

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