Optic Nerve is Ready to Hit the Slopes With New Line of Goggles - SNEWS

Optic Nerve is Ready to Hit the Slopes With New Line of Goggles

It’s 20 degrees with 42 inches of new snow this week in Colorado’s High Country, and Optic Nerve is out testing new product – this time, goggles.
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Dana Pluss
Scream Agency
303.893.8608 ext. 203
dana@screamagency.com

DENVER, COLO. (December 18, 2008) – It's 20 degrees with 42 inches of new snow this week in Colorado's High Country, and Optic Nerve is out testing more product – this time, goggles. The Colorado-to-the-core company will highlight its Rocky Mountain roots with new goggles and sunglasses designed to be worn on the snow at the 2009 Outdoor Retailer Winter Market in Salt Lake City on January 22 – 25 at Booth #36157 and Snowsports Industries America Trade Show, January 27 – 30, at Booth M75.

For winter 2009, Optic Nerve overhauled its goggle collection. New this year, the 970 and 719 (area codes for some of Colorado's mountain areas) feature an advanced spherical lens made of high-impact, anti-fog polycarbonate material with active venting, a triple-density foam face liner, ergonomic design, 100 percent UV protection, Class 1 optical standards and compatibility with virtually any helmet – all at a fraction of the cost for comparable goggles from other brands.

“Optic Nerve's roots are in the Rocky Mountains, and everyone in our development team is an avid skier or snowboarder, so creating top-of-the-line goggles at an affordable price was extremely important to us,” said Tom Fox, vice president and product designer for Optic Nerve. “After all, it costs nearly $100 to ski or board for one day at most of the resorts in Colorado – these high-quality goggles will last through multiple seasons for less than the cost of a one-day lift ticket.”

To reflect updates to its line, Optic Nerve will also change the way it categorizes sunglasses for 2009. The new collections are Outdoor: polarized styles with 100 percent UV protection, class 1 optics and high impact resistance; Performance: interchangeable and PhotoMatic styles for adventurers who need one pair of optics to meet constantly changing environmental conditions; and Lifestyle: stylish sunglasses that protect eyes, enhance vision and stay where they're supposed to.

Some of the line's innovative materials, previously only featured on some styles, have been expanded to the entire line, including stretch-resistant TR90 grilamid nylon frames with a lab-tested memory feature to keep the frame from stretching out over time and shatter-resistant polycarbonate lens resin.

The new styles, all with 100 percent UV protection, will be available January 1, 2009 in sporting good stores and other specialty retailers around the country. Optic Nerve continues to sell many of its popular styles at these locations as well. To view the complete line, visit www.nerveusa.com.

970
MSRP $59
The 970 goggle is designed to provide coverage and protection during snowsports without slowing you down. Its double lens has a thermal layer in the middle to reduce fogging, plus active lens venting for additional fog protection. A triple-density foam face liner provides a secure and comfortable fit. 970 is available in matte black with a black band and bronze lens with silver mirror; shiny carbon grey with a black band and bronze lens with red mirror; shiny orange with a black band and bronze lens with silver mirror; and shiny white with a white band and bronze lens with blue mirror.

719
MSRP $49
The 719 goggle has the same performance features as the 970 but is designed to fit comfortably and snugly on smaller face shapes. It is helmet compatible, but comfortable if you choose to wear it without a helmet. 719 is available in shiny violet with a white band and bronze lens with silver mirror; shiny black with a black band and bronze lens with silver mirror; shiny bone with a black band and persimmon lens with silver mirror; and shiny pink with a white band and persimmon lens with silver mirror.

Kingspade
MSRP $49
Part of Optic Nerve's lifestyle line, the Kingspade is a favorite for skiers and boarders because of its bright colors, retro design and large coverage area. This Toric style features ergonomic lens coverage that provides enhanced coverage of the sensitive skin around the eye and allows users to wear larger styles without that “bug-eyed” look. Kingspade features a “Nerve” laser etching on the temple and is available in pink/white with a smoke lens with silver flash mirror or white/blue with a smoke lens with silver flash mirror.

Optic Nerve is also building on its women's collection with new styles in the Outdoor, Performance and Lifestyle lines. These styles include the Gemini ($59) and Monarch ($59) and are built to flatter a woman's smaller face shape while retaining all the functionality and practicality that have been hallmarks of Optic Nerve's brand.

About Optic Nerve and Mountain Shades
Based in Colorado's mountain playground, Optic Nerve and Mountain Shades have been making performance-driven, price-conscious eyewear for nearly 25 years. Optic Nerve is Colorado to the core and has tested product in and out of rivers, lakes, mountains, plains, forest and more. To meet all of their adventure needs, the company continually finds ways to blend style and technology to deliver durable and comfortable eyewear with high-end performance and a lifetime guarantee, allowing consumers to spend their money on other gear besides their sunglasses. All styles have the same 100 percent UVA and UVB protection; lightweight, durable construction; and fashion-conscious styling found in more expensive brands, at a fraction of the price. For more information visit, www.nerveusa.com.

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