Optic Nerve Increases Support for 24 Hours of ERock

Optic Nerve, the Denver-based sport sunglass manufacturer, has signed on as the title sponsor of the 6th annual 24 Hours of ERock mountain bike race.
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DENVER, CO. (April 13, 2011) – Optic Nerve, the Denver-based sport sunglass manufacturer, has signed on as the title sponsor of the 6th annual 24 Hours of ERock mountain bike race. The 24-hour relay race is part of the Elephant Rock Cycling Festival held near Castle Rock, Colorado June 3-4, 2011. Optic Nerve has supported the event as the presenting sponsor for the past three years.

“Supporting the 24 Hours of ERock is not just a marketing and community outreach initiative for us,” said Tom Fox, Optic Nerve Co-Founder, Product Designer and avid cyclist. “Every year we test new products and technologies at this race in order to refine our upcoming collection to insure ultimate performance at this or any 24 hour mountain bike event."

During the Optic Nerve 24 Hours of ERock, 100 teams and solo racers will race for 24 hours without stopping on an 8.25mile course in Douglas County's Greenland Open Space.

Optic Nerve sunglasses offer cyclists and other outdoor enthusiasts high quality, performance oriented eyewear with a limited lifetime warranty at an unmatched value. In addition to the Optic Nerve 24 Hours of ERock, Optic Nerve is also a proud sponsor of the Vail Beaver Creek Mountain Bike Race Series, SORBA, IMBA and several top cyclists and cycling teams.

For more information on Optic Nerve, visit www.nerveusa.com. For information on the Optic Nerve 24 Hours of ERock or the Elephant Rock Cycling Festival, visit www.elephantrockride.com.


About Optic Nerve and Mountain Shades
Based in Colorado's mountain playground, Optic Nerve and Mountain Shades have been making performance-driven, price-conscious eyewear for over 25 years. Optic Nerve is Colorado to the core and has tested product in and out of rivers, lakes, mountains, plains, forest and more. To meet all of their adventure needs, the company continually finds ways to blend style and technology to deliver durable and comfortable eyewear with high-end performance and a lifetime guarantee, allowing consumers to spend their money on other gear besides their sunglasses. All styles have the same 100 percent UVA and UVB protection; lightweight, durable construction; and fashion-conscious styling found in more expensive brands, at a fraction of the price. For more information visit, www.nerveusa.com.

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