Omega, the 24th letter of the Greek alphabet, signals the end of something. Climbing gear manufacturer Omega Pacific introduces the Telos keylock quickdraw that's helping the HERA Foundation put an end to ovarian cancer. The word telos is Greek for â€œpurposeâ€ or â€œgoal,â€ and $2 from each sale of the new Telos keylock quickdraw goes to HERA. Omega is matching the $1 donated from every consumer purchase to the nonprofit, which raises funds for ovarian cancer research. Engraved with Climb4Life on the bent gate and HERA on the straight gate, the quickdraw is teal blue, the official color of ovarian cancer awareness. The Telos retails for $20.75 and is available at www.omegapac.com and authorized Omega Pacific dealers.
According the National Cancer Institute (NCI), ovarian cancer occurs in one in 72 women. In 2008, it is estimated that 21,650 women will be diagnosed with ovarian cancer. Currently, there is no reliable method of early detection, such as the mammogram for breast cancer. Funding scientific research is therefore vital in decreasing the number of lives lost. The NCI reports that 67 percent of cases are diagnosed after the cancer has already metastasized, when the five-year survival rate is only 30.6 percent.
â€œWe're in this business because we believe that given the proper tools, it's possible for people who are driven and focused to achieve greatness in the outdoors,â€ explains Michael Lane, Omega Pacific's sales and marketing director. â€œNow we're taking that same philosophy and applying it to a much broader setting, a global women's health issue. Aligning with HERA allows us to extend the impact we have beyond the climbing community, and that's a plus for Omega.â€
â€œOmega Pacific believes that people can achieve excellence and break through their personal boundaries,â€ says Omega Pacificâ€“sponsored athlete and Climb4Life supporter Tim Alexander. â€œPartnering with the HERA Foundation is an extension of that belief. By donating funds to research and raising awareness of ovarian cancer, they are helping empower women to do more than they thought possible.â€
About Omega Pacific
As the largest manufacturer of carabiners in the United States, Omega Pacific has been a leader in designing technical climbing gear for multiple purposes, from recreational to tactical and rescue to industrial. Over twenty-five years ago, they began producing carabiners that were innovative and affordable. In the years since, they have expanded their climbing equipment base to include quickdraws, mountaineering equipment and the ground-breaking Link Cams for crack-climbing protection. Their quickdraw product line demonstrates their commitment to providing excellent gear at affordable prices.
About HERA Partners in Action
The HERA Partners in Action program enables companies to â€œgive backâ€ a portion of sales from a product or group of products to the HERA Women's Cancer Foundation. Designated Partners in Action products include hangtags that educate consumers about ovarian cancer facts and symptoms. The Partners in Action program includes outdoor gear manufacturers such as BlueWater Ropes, www.climbingholds.com, Dare to Dream Expedition, Evolv, MadRock, Petzl and Zensah Performance Apparel. For more information, contact Stephanie Forte at Forte Creative Media, 702.898.2547.
About the HERA Foundation
The HERA Foundation is a registered 501 (c) 3, whose mission is to stop the loss of mothers, daughters, wives, sisters, partners and girlfriends from ovarian cancer by empowering women to take control of their health, empowering the medical community by funding research to find new solutions and ultimately a cure for ovarian cancer and empowering communities to provide support. For more information, visit www.herafoundation.org. To schedule an interview with HERA Foundation founder Sean Patrick, please call 702.898.2547.