OIWC Promotes Women’s Designs and Designers

At Outdoor Retailer Summer Market, OIWC is launching an exciting new program designed to promote women's products while highlighting the women who designed, tested, or helped make that product a reality.
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At Outdoor Retailer Summer Market, OIWC is launching an exciting new program designed to promote women's products while highlighting the women who designed, tested, or helped make that product a reality. Companies can capture the attention of buyers, journalists and industry professionals in an innovative and interactive way by telling the story of specific products that are designed by women and for women.

Products must be designed specifically for women and have a design story from a woman. The story can include the designer or tester of the product, how they decided on features important to women, and what they are most proud of for that item. The story will be featured on the OIWC website, along with information about the brands commitment to women.

“This is a program to differentiate a product that has truly been developed by women and for women,” says Sally Grimes, OIWC Executive Director, “The days of ‘shrink it and pink it' are long gone and this Intuition and Ingenuity program makes easy to market these products at the tradeshow.”

OIWC will provide custom hangtags that help tell the story and they will produce a printed Lookbook that includes the product, short description and booth number.

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The Lookbook will be distributed to buyers and journalists attending OR as a road map to finding key women's products. OIWC will also include items in an online Lookbook, with links to websites and/or product. Additionally, an email blast will be sent prior to the show and all stories will be listed on www.oiwc.org and shared with the OIWC database.

For more information, to register and submit your products, or talk about getting more involved in the OIWC visit www.oiwc.org or contact OIWC at 208-860-6370 or sgrimes@oiwc.org.

About OIWC
Outdoor Industries Women's Coalition (OIWC), a 501(c) 6 non-profit corporation is a membership community of professionals in the Outdoor Industries. The OIWC is focused on providing power, influence, professional development and opportunity in the outdoor related businesses and to generate champions to inspire other women. To learn more about the OIWC online member community or to become a new member or sponsor, please visit www.oiwc.org.

About OIWC Foundation
The OIWC Education Foundation is a 501 (c)(3) tax exempt entity and non profit business organization dedicated specifically to funding educational programs and career development resources for women currently engaged in the outdoor industries, or those women seeking to explore potential opportunities in the outdoor industries. The OIWC Foundation raises funds strictly for the purpose of supporting the OIWC's educational programs.

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