OIF Announces Cause Marketing Program – Play it Forward

Outdoor Industry Foundation (OIF) announces Play It Forward, a cause marketing campaign to raise funds for OIF’s youth outreach programs.

Outdoor Industry Foundation (OIF) announces Play It Forward, a cause marketing campaign to raise funds for OIF's youth outreach programs. Play It Forward gives outdoor businesses and outdoor enthusiasts an easy yet meaningful way to contribute to industry-wide initiatives to get youth active in the outdoors.

Play It Forward asks participating companies to donate a portion of pro-deal and employee discount purchase proceeds to fund outreach programs that promote the active outdoor lifestyle. The program engages all levels of the outdoor community in reaching out to get youth active in the outdoors.

Play It Forward is a flexible program that individual outdoor businesses can customize, but all Play it Forward programs share a common thread - a good deed by an individual (adding $1 to their order) is matched by an outdoor business (to make it $2) and then doubled through the generous support of VNU/OR. $1 becomes $4!

All proceeds from Play It Forward go directly to fund 3 outdoor industry programs managed by OIF: Teens Outside! , Outdoor Idols and The Great American Backyard Campout .

“As a cause marketing program, Play It Forward, allows participating businesses to raise funds for OIF and educate the greater outdoor community about the need to pass on a legacy of active outdoor recreation”, said Michelle Barnes, VP of OIF. “Uniting for a common cause is not new, and we believe our industry will embrace this program.”

OIF calls on all outdoor businesses to adopt Play It Forward and be part of OIF's industry wide initiative to get youth active. Look for the Play It Forward Logo when shopping for pro-deals and employee discounts. If you don't see it, ask that Play It Forward is adopted!


Did you hear?...OIF launches Play it Forward fund-raising promotion

The Outdoor Industry Foundation is launching a new, pro deal-linked fund-raising program called Play it Forward on March 1, Michelle Barnes, vice president of the OIF, told SNEWS®. Established by the board of Outdoor Industry Association, OIF is a non-profit designed to engage ...read more

Adventure Medical Kits Partners with OIF on Youth Outreach Programs

Boulder, CO (August 5th, 2007) - The Outdoor Industry Foundation (OIF) announced today that Adventure® Medical Kits, a leading developer of adventure and safety gear for outdoor enthusiasts, has signed on to help fund the Foundation's youth outreach programs.Under the terms of ...read more

The Youth Outdoors Legacy Fund announces 2011 program year grants

Seattle, Wash. and Salt Lake City, Utah - With the determination of those committed to a life rich in outdoor experiences, the Youth Outdoor Legacy Foundation board has navigated through a tough economic journey. In 2011, YOLF granted $110,000 to 8 organizations and is poised to ...read more

Sierra Designs to Host Yodeling Auctioneer and Trail Signs for a Cause

Louisville, COLO. (July 28, 2006) — Sierra Designs, an authentic leader in developing innovative outdoor products including tents, sleeping bags and clothing today announced it will debut its brand, sustainability and philanthropic efforts at Outdoor Retailer's Summer Market, ...read more

The Access Fund Announces a New Program for Youth Climbing Teams

The Access Fund is pleased to announce the launch of a new program, the boulderProject TeamWorks competition.With the cooperation of team coaches, indoor youth climbing gym teams will host or participate in Access Fund Adopt-a-Crag events all while amassing points. As a reward ...read more

Medicines Global Youth Ambassadors Announces Two New Programs

Medicines Global Outdoor Youth Ambassadors Medicines Global Outdoor Youth Ambassadors (MGOYA) Announces Two New Unique Tours For LA YouthTorrance-South Bay for Climbing and a custom tour of the Annenberg Space for Photography with photo essay contest Los Angeles, Cali. April ...read more

Wide Range of Programs Participating in All Terrain Grant Campaign

Sunapee, NH – The All Terrain Cares Grant Campaign, which opens for voting on June 1st , has participants from a broad spectrum of non-profit organizations that all support outdoor and youth initiatives, competing for a grand prize of $1,000. There is another $750 up for grabs ...read more

Clive Art/Outdoor Program Raises $$ For Youth Outdoor Outreach

With the help of artists from Salt Lake City's Unknown Gallery at Outdoor Retailer Winter Market 2006, Clive, maker of stylized and innovative everyday bags, backpacks and accessories, raised $1,600 during its inaugural 2006 Clive Art Reality Project (CARP), a live art and ...read more

Registration For The All Terrain Cares Grant Campaign Is Open

Sunapee, NH – May 16, 2011 – The All Terrain Cares Grant Campaign, which could provide up to $1,000 for an outdoor or youth based non-profit program or organization, is now accepting applications. To register your organization please visit: ...read more