OIA Fields Financial and HR Benchmarking Survey for Manufacturers

OIA today announced the fielding of the first-ever Outdoor Manufacturers Operational Report. Outdoor manufacturers needed to participate in industry operational survey.

Outdoor Manufacturers Needed to Participate in Industry Operational Survey

Outdoor Industry Association (OIA) today announced the fielding of the first-ever Outdoor Manufacturers Operational Report.

Created in conjunction with input from an advisory panel of over 30 outdoor businesses, the new OIA report will allow outdoor industry manufacturers to compare gross margins, operating expenses, inventory turns, salaries for specific positions, and several other categories with similar manufacturers in the industry in terms of revenue base and manufacturing type (equipment, apparel, footwear, and accessories). These financial, operational, and compensation benchmarks will provide outdoor manufacturers with the tools to evaluate their businesses and identify growth opportunities.

Participation in the survey is FREE and absolutely confidential, and OIA membership is not required.

For completing the survey, participants will receive a complimentary copy of the Performance Analysis Report for the entire industry and a personalized Profit Improvement Profile for their company. The customized Profit Improvement Profile compares the participant's firm with similar firms and provides suggestions for improving profitability. Survey participants will also receive free access to Profit Toolkit Online, a Microsoft® Excel spreadsheet that provides simple tools to help plan and track improvement.

Profit Planning Group (PPG) will administer the survey and distribute results to participants. PPG has conducted over 100 profitability and compensation surveys annually for over 20 years – more than any other firm – without a breach of confidentiality. The survey information is used solely to create the report and will be permanently deleted once the data is coded into the system. OIA will never see individual data.

Manufacturers can access the survey on the Profit Planning Group website (www.profitplanninggroup.com/surveys and select “OIA” in either drop-down menu) or by faxing a request to Profit Planning Group at 303.444.9245.

Submission Deadline is March 31, 2008.

About Outdoor Industry Association
Outdoor Industry Association® (OIA) is a national trade association whose mission is to ensure the growth and success of the outdoor industry. OIA provides trade services for over 4000 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry. OIA programs include representation in government/legislative affairs, market and social research, business-to-business services and youth outreach initiatives. Educational events include the annual Rendezvous, Outdoor University, and the Capitol Summit. Outdoor Industry Association is based in Boulder, Colorado, and is the title sponsor of the Outdoor Retailer tradeshows. For more information go to www.outdoorindustry.org or call 303.444.3353.


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