(Bozeman, Montana—April 12, 2016)—Oboz—the ‘True to the Trail’ outdoor footwear company—is aiming to make the world a little bit better this Earth day by planting 100,000 trees. The Bozeman, Montana-company is raising funds for Trees for the Future, an international aid organization that plants trees to improve the lives and environment of communities in Sub Saharan Africa. Oboz will match every donation to its campaign—up to $5,000—and invites fans and friends to help by April 22nd with a tax-deductible contribution to its fundraising page, which can be found on https://donate.trees.org/obozfootwear.
Oboz has supported Trees for the Future since its first days in business in 2007. For every pair of shoes or boots Oboz sells through its retail partners, the company makes a donation directly to Trees for the Future, which does the good and dirty work of planting trees and much more—over 100 million trees since 1989. To celebrate this upcoming Earth Day, Trees for the Future has committed to plant an additional 4 million trees.
“We hope Oboz supporters, and anyone who thinks trees are cool, will join us for Earth Day with a small gift that really makes an on-the-ground difference for both people and their environment,” said Josh Fairchilds, Vice President of Oboz.
Trees for the Future harnesses the restorative power of plants to provide communities with trees, seeds, tools and knowledge to ensure a sustainable future. The proof is in the stories of families that support themselves by growing timber, edibles and other products. Additionally, Trees for the Future’s work has repeatedly demonstrated the beneficial ability of trees to revitalize depleted and unproductive soil, reduce erosion, and provide shade, shelter and wind breaks.
According to Trees for the Future, just 4,000 trees, planted in a dense ‘forest garden’ alongside vegetables, can give a large family just about everything they need to thrive. Families can rely on these gardens for income, food to eat, stability from weather, pests and market fluctuations, feed for livestock, and fuel for cooking. The forest garden practice combines the benefits of trees with the productivity of agriculture, so that families can use their gift of trees wisely for years to come.
“Planting trees changes people's lives in profound ways,” said John Leary, Executive Director of Trees for the Future. “Bringing degraded lands back into sustainable productivity requires a strong commitment. We, and the thousands of families and communities we serve, are grateful for Oboz's continuous dedication to our tree planting projects over the years.”
Oboz (www.obozfootwear.com) creates ‘True to the Trail™’ outdoor footwear inspired by the wild environs surrounding the company’s Bozeman, Montana home. ‘The Oboz’ is a place for exploration, play and work, as well as a state of mind that has deep respect for the area’s rich natural heritage. Oboz shoes—which debuted in stores in 2008—are designed to have meaningful innovation, steadfast performance and recognizable quality and durability. Oboz plants a tree for every pair of shoes it sells through Trees for the Future (www.treesforthefuture.org), an international organization that improves livelihoods in communities around the world through beneficial tree planting.