nuun Announces New Vice President of Marketing

Steady Growth, Expanding Markets, and New Branding Leads to new Marketing appointment.

nuun & co, the founders of active hydration, are pleased to announce the addition of a new member to its management team – Chief Marketing Officer for nuun, Mason Reay.

Mason brings over 20 years of experience in the areas of consumer marketing, media planning and operations management. As head of marketing for nuun, Mason is charged with overseeing go-to-marketing strategies, pursuing opportunities in new markets and elevating the nuun brand."Mason is an enormous asset to the nuun team,” said President & CEO Dave Mutzel. “His experience and knowledge in global marketing will provide an important facet to our management team."

Prior to nuun, Mr. Reay spent 12 years with Dell, Inc. most recently as Vice President, Global Consumer Marketing and Merchandising where he led worldwide consumer marketing efforts. Prior to Dell, Mason was a consultant with Boston based Bain & Company.

"As an avid runner and cyclist, and a loyal nuun user, I understand the benefits of optimal hydration and am excited about the opportunities in front of nuun,” said Mason. “Not only in our traditional markets, but in a variety of additional active pursuits and everyday living.”

Nuun is very excited to welcome Mason, a proven professional who will help guide the company's continued growth.

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About nuun* & Company
nuun & Co is based in Seattle, WA and has created a new category of tablets that turn water into electrolyte drinks without the sugars and plastic waste profile of traditional ‘sports' drinks. Founded in 2004 and used by the worlds best professional athletes and enthusiasts everywhere, nuun is in over 2,000 stores in the US and available in 9 countries. Learn more and check out stores in your local area at *pronounced “noon”

Media Contact: Eric Henderson / Denny, ink. / / 307.200.6001/