Nuu-Muu Celebrates 10 Years of Defining Athleisure

If you can do it, you can do it in a dress
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Bellingham, WA - February 13, 2018 

Nuu Muu logo

Bellingham, WA (February 13, 2018) – Nuu-Muu ( celebrates 10 years making invincible athleisure dresses that can run marathons, climb mountains, travel the world, do errands, charm on date night, and so much more. Sporty yet easy to dress up, the company’s products are among the most versatile garments on the planet. If you can do it, you can do it in this dress. Founded in 2008 to create fun, functional and fashionable exercise apparel, Nuu-Muu reached its ten-year milestone in well-intentioned style.

For the past decade, Nuu-Muu’s namesake dress and message of strength and friendship has changed lives and empowered women to love themselves into action. Nuu-Muu’s customers share a mutual appreciation in bonding over the dresses and the concept surrounding them: community.

In celebration of 10 years, Nuu-Muu’s co-founders, Ashley Fullenwider and Christine Nienstedt, look back at the lessons they’ve learned as female entrepreneurs in the women’s outdoor and athletic apparel industry. Their top 5 (as described on the Nuu-Muu blog [link:]) include:

1. Creativity and failure are great friends;

2. If you show up, something will happen;

3. Self, team, community: in that order;

4. We can do this our way;

5. Nuu-Muu is more than a dress company.

“We’re thrilled to be celebrating 10 years,” states Nienstedt. “This has been an amazing ride and it’s only just the beginning. I am profoundly honored by the experiences our customers share and how Nuu-Muu has grown up to embrace and nurture a gorgeous community. I so look forward to seeing what and who the next 10 years will bring.”

Not only does Nuu-Muu love celebrating its own birthday, they love customer birthdays. Nuu-Muu offers a discount of $10 per decade to anyone celebrating a decade birthday (i.e.: 30, 40, 50, etc). Turning 30? $30 off! Reaching 40? $40 off! And so on. “Milestones are meant to be noticed!” says co-founder Ashley Fullenwider.


Katie Metzler