RENO, Nev. (January 25, 2016) – NuDown®, the only outerwear brand for men and women utilizing compressed air for custom insulation, today named extreme athlete JT Holmes, 35, as its first brand ambassador. Skiing professionally since he was 17, Holmes is known for pioneering ski-base jumping and wingsuit flying. Holmes was recently featured on “60 Minutes,” and in April of last year, he ski-base jumped off the west face of the Eiger in Switzerland. As brand ambassador, Holmes will test product, provide input to design, and work with retailers supporting its current collection available now, and the launch of its mid-layer Approach collection later this year.
NuDown, the first brand to introduce on-demand variable insulation, will be available on www.nudown.com and at select specialty retailers. The line includes six premium technical jackets and vests designed for backcountry skiing, free skiing and other cold pursuits where being able to adjust and control warmth levels impacts performance. Using its proprietary NuTech™ technology, users regulate their warmth levels with air via a stowable pocketsize hand pump that adjusts the amount of air pumped into the garment’s dynamic chambers, resulting in a tailored level of warmth and comfort. It is the only outerwear that enables consumers to control the amount of insulation with a few quick pumps for more warmth, or hitting a release valve for immediate cooling.
“JT’s passion for adventure, and commitment to cutting-edge products, make him an ideal partner for NuDown,” said Bob Hall, CEO of NuDown. “We look forward to supporting JT in his upcoming projects and utilizing his expertise in developing clean technology products for our consumers.”
In 2012, Holmes helped the Google founders launch its Google Glasses by jumping out of an airship and wingsuit flying into San Francisco, landing on the Moscone Center, before joining them on stage. In 2011, he placed second in the Baja 500, the off-road race portion of the SCORE (Southern California Off Road Experience) Championship Desert Racing Series, on Mexico’s Baja California Peninsula and placed fourth in the Freeride World Tour ski competition in Engadin, Switzerland. Holmes is also known for his work in Hollywood as a stuntman and stunt coordinator in recent films such as, “Fast and Furious 7,” “Godzilla,” “The Amazing Spiderman,” “Hangover 3” and “Transformers: Dark of the Moon.” Holmes was awarded a British Television Achievement Award in 2013, was a recipient of the Taurus World Stunt Award in 2012 and was nominated for a Screen Actors Guild Award in 2011.
“I look forward to working with such an innovative brand that shares my passion,” said Holmes. “Consumers want sustainable outerwear they can feel good about wearing, and NuDown is committed to this mission. In light of our shared love for the outdoor and developing environmentally sound products, this partnership is a win. There is no telling what we can do together.”
Holmes is involved with the High Fives Foundation, a non-profit organization dedicated to raising injury prevention awareness and providing support and resources to those who have suffered a life-altering injury while pursuing their dreams. He also teaches a B.A.S.I.C.S. (Being Aware Safe in Critical Situations) program at High Fives, which educates outdoor enthusiasts on the dangers of their environment and how to protect themselves and survive life-threatening situations.
About NuDown: Entrepreneur Jeff Pickett founded NuDown, Inc. when he purchased the apparel side of Klymit, a Utah-based maker of outdoor equipment and apparel, in a friendly spinout in 2013. NuDown’s business model is focused on bringing outerwear with clean technology and high performance features to the outdoor industry and consumers. NuDown develops and secures proprietary technologies and patents, some of which will be licensed. For more information visit nudown.com.