NRS Releases Spring Apparel Look Book - SNEWS

NRS Releases Spring Apparel Look Book

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NRS, leading manufacturer of rugged, innovative paddling gear and high-performance inflatable watercrafts, is proud to release its Spring 2014 Apparel look book today. Combining a print edition with a multi-media digital version, the new look book showcases the latest NRS sun and immersion protection lines.

http://www.youtube.com/watch?v=ZFEM9RseUB0

New for 2014, NRS H2Core is the first and only layering system designed specifically for paddlers. Advanced fabrics wick moisture, dry quickly and protect skin from harmful UV rays. Friction-free zones under the arms, elbows and knees ensure paddling comfort, and smart details like hidden stash pockets and yoga-style waistbands on women’s pants further separate H2Core from general-purpose outdoor apparel.

“H2Core is designed for paddlers, not for hikers, skiers or surfers,” says David Blue, NRS Director of Sales and Marketing. “Every feature is designed to meet paddlers’ specific needs, and every cut and seam is designed for paddling comfort.”

The spring look book also introduces an expanded and improved NRS HydroSkin lineup. Three neoprene thicknesses and a variety of tops and bottoms form a comprehensive neoprene layering system for thermal immersion protection, giving paddlers more layering options before needing to move up to a wetsuit. Each piece is designed around the movements of paddlers for friction-free comfort.

“We wanted to give paddlers the freedom to mix and match pieces to adapt to conditions and stay comfortable on the water,” says Blue. “HydroSkin brings a new level of versatility to paddling apparel.”

The digital look book is available for viewing now at nrs.com/spring14. It features product photos and information as well as video showcases and entertaining extras.

Media Contact
Mark Deming
208.882.2383
mdeming@nrs.com

About NRS:
NRS is a leading manufacturer of high-performance inflatable boats and SUP Boards, and of rugged, innovative gear for anyone seeking adventure on the water. Born in a college professor’s garage in 1972 as Northwest River Supplies, NRS has become a major force in the outdoor industry, inspiring and equipping countless paddlers in the U.S. and around the world.

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