Nominations Still Open for Outdoor Inspiration Awards

Industry honors pioneers making an impact in the outdoor industry
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San Juan Capistrano, Calif. – December 10, 2012 – Nominations for the third annual Outdoor Inspiration Awards presented by adidas Outdoor remain open through Friday, December 14, 2012, creating an opportunity to recognize and champion individuals, groups and companies whose efforts are above and beyond in inspiring and encouraging others in their communities to enjoy, participate in, and support outdoor activities.

The awards will be hosted during Outdoor Retailer Winter Market, with the ceremony returning to the Salt Palace Convention Center on Thursday, January 24, 2013.

“We are excited to kick off the official search for this year's Outdoor Inspiration Award nominees,” said Kenji Haroutunian, Nielsen Expo Outdoor Group vice president and OR show director. “We know the industry is packed with inspirational stories and individuals who are breaking new ground in building active participation in outdoor activities. We are looking to the industry to help us identify and spotlight the achievements of these individuals, groups and companies.”

Past recipients of the Outdoor Inspiration Awards include Erik Weihenmayer, Martin Fox, National Outdoor Leadership School, First Descents, Nantahala Outdoor Center, Mountain Mama, The North Face and REI. More information about these aspirational individuals, groups and companies is available here: http://www.outdoorindustry.org/events/inspirationawards.winners.html

“It is the responsibility of every company in our business community to influence and inspire participation in the outdoors,” said Larry Harrison, director of sales for adidas Outdoor USA, title sponsor of the Outdoor Inspiration Awards. “The Inspiration Awards were created to memorialize those who bring others to the outdoors and the remarkable lessons to be learned there. The Awards reflect the outdoor industry's goal of working together and acknowledging those who pursue this common goal.”

Nominations to celebrate aspirational outdoor industry figures, groups and companies are still being accepted on the Outdoor Retailer and Outdoor Industry Association websites. Detailed guidelines for nominations are available here: http://www.outdoorretailer.com/info/awards-guidelines. Nominations are due no later than 6 p.m. (PST), December 14, 2012.

The Outdoor Inspiration Awards presentation will be held in Salt Palace Room 250 from 6 p.m. to 8 p.m. on Thursday January 24, 2013, which is the second night of the show. The event is free to attend; cocktails and hors d'oeuvres will be served.

Questions about the Outdoor Inspiration Awards can be answered directly through Outdoor Retailer Senior Marketing Director, Liz Crawford, at 949.226.5746 or liz.crawford@nielsen.com.

Anyone interested in sponsorship opportunities with the awards should contact National Sales Manager Marisa Nicholson at 949.226.5760 or via email at marisa.nicholson@nielsen.com.

About Outdoor Retailer
Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Nielsen Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.

Recently named among Trade Show News Network's 25 fastest-growing tradeshows by attendance, Outdoor Retailer (www.outdoorretailer.com) connects approximately 46,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.

About adidas Outdoor
adidas Outdoor is the athletic brand in the outdoors. The company's founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970's with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light and fast approach hiking shoes for his first Everest ascent without supplemental oxygen in 1978. The tradition continues today with products influenced by Messner, as well as Alexander and Thomas Huber and many additional extreme outdoor adventurers from around the world.

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MEDIA CONTACTS:
Maura Lansford, SOAR Communications, 801.656.0472 x2, c. 817.929.8123, mlansford@soarcomm.com or
Chip Smith, SOAR Communications, 801.656.0472 x1, csmith@soarcomm.com
Chantal O'Connell, CGPR, 781-639-4924 ext. 115, Chantal@cgprpublicrelations.com

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