NIKE, Inc. Announces Nike Brand Geographical Restructuring to Enhance Consumer Focus

Brand Reorganization Into Six Geographies to Build Better, More Responsive Organization
Author:
Updated:
Original:

BEAVERTON, Ore., Mar 20, 2009 -- NIKE, Inc. (NYSE:NKE) announced its plan today to reorganize its Nike Brand into a new model consisting of six geographies with reduced management layers and an increased focus on core category business areas, driving greater efficiencies and stronger consumer connections.

The plan has six new geographies: North America, Western Europe, Eastern/Central Europe, Greater China, Japan and Emerging Markets. The Nike Brand was previously organized by four regions: US, Asia Pacific, Americas and EMEA (Europe, Middle East and Africa).

"This new model sharpens our consumer focus and will allow us to make faster decisions, with fewer management layers," said Charlie Denson, President of the Nike Brand.

The new global structure will be supported by the following leadership team: North America: Craig Cheek (former VP & GM of US region), Western Europe: Brent Scrimshaw (former VP of EMEA Brand Management), Eastern/Central Europe: Marc van Pappelendam (former Commercial Director in EMEA), Greater China: Willem Haitink (former GM of China), Japan: Jim Godbout (former GM of Japan) and Emerging Markets: Jayme Martin (former VP and GM of the Americas region). These positions will report directly to Gary DeStefano, President Global Operations. Roland Wolfram (former VP & GM of the Asia Pacific region) will assume the role of Head of Global Sales also reporting to Gary DeStefano.

As Nike stated on February 10th, this organizational change is part of a wider company restructuring that may result in an overall reduction of up to 4% of the company's workforce. NIKE, Inc. employs nearly 35,000 worldwide. The company anticipates completing its overall review of its organization by the end of the current fiscal year. The exact number, timing and location of positions expected to be eliminated will not be known until the overall review is completed and the employee representative bodies have been consulted within accordance with local legal requirements.

Eunan McLaughlin, former Vice President and GM for the Nike EMEA region, will become the new President of the NIKE, Inc. Affiliate portfolio reporting directly to NIKE, Inc. President and CEO Mark Parker, subject to board approval. Lee Bird, the former President, who led the Affiliates for the last three years, has decided to leave the company to pursue other opportunities.

About NIKE, Inc.

NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit nikebiz.com.

Related

NIKE, Inc. Announces Corporate Restructuring and Cost Reductions to Enhance Consumer Focus and Drive Innovation More Quickly to Market

BEAVERTON, Ore. -- NIKE, Inc. (NYSE:NKE) today announced the next stage of its category business model execution, which includes the restructuring of its business to further enhance its consumer focus and drive innovation more quickly to market. This realignment will drive ...read more

Nike, Inc. Announces Strategic Management Changes

BEAVERTON, Ore.-- NIKE, Inc. (NYSE:NKE) today announced strategic management changes to continue to drive growth and reinforce its commitment to developing management talent around the world. “Nike is growing by driving deeper consumer connections and expanding market share,” ...read more

Nike, Inc. Announces Senior Management Changes

BEAVERTON, Ore.-- NIKE, Inc. (NYSE:NKE) announced today that Roger Wyett, VP and Chief Executive Officer of Hurley International will become President of Nike Affiliates leading business and strategic direction across the NIKE, Inc. portfolio of affiliate brands, including Cole ...read more

Nike Names Michaela Stitz as Vice President of Central and Eastern Europe

BEAVERTON, Ore. -- NIKE, Inc. (NYSE:NKE) today announced that Michaela (Michi) Stitz has been named as Vice President of Central and Eastern Europe (CEE). Stitz will be responsible for driving continued market leadership and growth for the CEE geography, replacing Marc van ...read more

Runners Log Over 1 Million Miles With Nike+iPod

BEAVERTON, Ore. -- Over 1 million miles -- equivalent to circling the world more than 40 times -- have been logged by Nike+ runners in just 10 weeks since Nike (NYSE: NKE) and Apple changed running forever with the retail launch of the Nike+iPod experience. Almost 8,000 people ...read more

Nike Names Eric Sprunk as Vice President of Product

BEAVERTON, Ore.--NIKE, Inc. (NYSE:NKE) today announced that Eric Sprunk has been promoted to the newly created role of Vice President for Product. In this role, Sprunk will be responsible for all Nike brand product across the company's footwear, equipment and apparel engines from ...read more

Nike + iPod Experience Coming to a Gym Near You

BEAVERTON, Ore.-- Nike (NYSE:NKE) and Apple revolutionized the way people run with Nike + iPod and now the companies are redefining the way people work out by bringing the Nike + iPod experience to gyms around the world this summer.At participating gyms, members will soon be able ...read more

SmartWool announces restructuring of leadership team

SmartWool Corporation, a mountain based apparel brand, today announced it has restructured its Leadership Team in an effort to better position the company for increased global growth. In doing so, three internal candidates have been promoted to fill the newly created positions of ...read more

Nautilus, Inc. Announces Decision to Divest Commercial Business Assets and Focus on Consumer Market through Direct and Retail Businesses

VANCOUVER, Wash.-- Fitness company Nautilus, Inc. (NYSE:NLS) today announced that the Company will in the future focus its resources on its branded consumer businesses. Accordingly, the Company is actively seeking buyers for substantially all of the assets, liabilities and ...read more