Nextec Srl adds André Bruère to boost OutDry growth

André Bruère joines Nextec Srl and brings extensive knowledge of the worldwide footwear industry to boost growth for the OutDry brand.
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(Busto Arsizio, Italy) - André Bruère, partner of Referencia International, a private equity firm whose focus is on early stage companies with high growth potential has entered into a capital/equity agreement with Nextec Srl, the Italian based technology company and developers of OutDry, the patented waterproof and breathable lamination technology which is revolutionizing the functional footwear and glove industry for sport, security and military products.



A native of Brazil, André Bruère has an extensive international background in the footwear industry holding executive positions at Brown Shoes as VP Sales and Marketing for Latin America, at Reebok as President of Reebok Mexico and most recently as President of Reebok Italy.



"I was very impressed with the technological superiority of OutDry and the high performance of the products in which it is integrated, especially in applications and industries which until now were inconceivable,” explains Bruère. “The development work that Nextec Srl has accomplished to date is excellent and has clearly paved the way for significant growth with OutDry in the coming years. The waterproof market is difficult and somewhat stagnant, but it is also ripe for innovation, better products and ultimately added consumer satisfaction. Those who are in a position to make a difference will be the winner in the decade to come and based on where they are today, OutDry has a real chance to seize this opportunity."



In addition to the role of Chairman of the Board of Nextec Srl, Bruère will actively participate in the company’s day-to-day operations along with taking on the responsibility of developing OutDry technology with the most qualified international brands with particular attention to the U.S.



“We are exceptionally pleased to add someone of Bruère’s calibre to our team to accelerate our growth and trajectory in near term,” says Luca Morlacchi, co-founder of OutDry. “His experience in the footwear industry across the globe will bring unequivocal knowledge and advantages to our team.”

About OutDry: With a great passion for innovation in membrane lamination technology, OutDry is dedicated to making products dryer, lighter and more comfortable for all outdoor enthusiasts. OutDry is utilized by many European outdoor/sport companies such as Lafuma, Trezeta, Gronell and Hugo Boss, Mountain Hardwear and Kamik in America, Mont-Bell, Descente and Bridgestone in Japan. The company is based in the North of Italy with an operations branch in China. For more information on OutDry, please visit www.outdry.com ; www.referenciaint.com

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