Newest athlete plucked from customer community

Pro climber Abbey Smith catches the eye of’s Team Wrangler with social savvy then athletic prowess.

PARK CITY, UTAH — You never know who you’ll discover in’s on-site gear-focused customer community. For Team Wrangler, Jon Atencio, it was the newest addition to the Pro Team roster, all-star Boulder-based boulderer, Abbey Smith.

“I was actually just trolling the site, and came across this product picture that Abbey posted for the Marmot Flair Hoody,” admitted Atencio. “So, being curious, I click on her profile, and saw that she had also posted a couple of product videos, and saw that she was a Marmot pro athlete. I did a little investigating with Backcountry athlete Steph Davis, and got the double thumbs up.”

That combination of talent, spirit and social media savvy proved too much for Atencio to ignore.

“Besides being a bad-ass climber, Abbey understands the power of social media. She works with’s community as a customer and an ambassador for her sponsors, submitting reviews and interacting with their brand communities to help sell their products. That’s the kind of progressive approach to sponsorship that we look for in our athlete program,” said Atencio.

Abbey applies her progressive approach to her climbing pursuits, as well. Abbey’s climbing credits include the first female ascents of the classic sandstone highball Guns & Roses (V9) in Draper’s Bluff, Southern Illinois; the notorious French Tickler (V9) and Silent Sir (V9) in Hueco Tanks, Texas; the first ascent of Tourettes (V10) in Koh Tao, Thailand, as well as numerous first ascents in Colorado, Baja, Thailand, and Utah.

Currently in Monte Carlo for the seventh Grand Prix de Monaco Historique to film a prospective television program featuring the contemporary drivers of the three-litre Formula One cars of the 60s and 70s, Abbey will return to her home in Eldorado Springs, Colorado in May. She’s planning short trips to Utah and Washington this spring, and to spend the summer bouldering in Colorado's high alpine in preparation for her upcoming expedition to the Himalayas of India.

In August, Abbey will join fellow climbers Pete Takeda, John Dickey, and Jason Kehl for two months exploring and developing the high alpine granite boulders in the Kashmir region.

Here’s more about Abbey, in her words, from her community profile page.

“I lead the unconventional climber-writer lifestyle that allows me to work in remote locations, have the opportunity to put up first ascents, and experience climbing internationally. While I enjoy fresh powder days and the exposure of route climbing, my focus is high-ball bouldering. I am drawn to stand-alone boulders with distinct, proud lines on pristine stone, in the uninhabited regions of the world. I enjoy exploring the unknown, strong coffee, and spicy food. I adore wearing heels and skirts as much as crawling out of the dirt.”

Abbey is also sponsored by Marmot, La Sportiva, and Revolution Climbing.

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