New York Times Gives ‘High Five’ to Socks Made with PrimaLoft

Ski socks made with PrimaLoft® Yarn by Fox River Mills and Lorpen received rave reviews in the New York Times Gear Test column, which appeared in last Thursday’s Style section.
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Albany, NY – Ski socks made with PrimaLoft® Yarn by Fox River Mills and Lorpen received rave reviews in the New York Times Gear Test column, which appeared in last Thursday’s Style section. Mark Woolley, a certified ski instructor at Sugarbush Resort in Vermont, conducted the test for the New York Times to inform readers on what to look for when selecting ski socks.

“As a new and innovative performance yarn supplier to the sock industry, we are thrilled and honored to have two of our top PrimaLoft Yarn customers selected for the New York Times ski-sock test, and to have been given such positive reviews,” said Ron Comer, Director Sales and Marketing, PrimaLoft Yarn.

Woolley tested the Fox River Rocky made with PrimaLoft Merino Wool Blend Yarn and Lorpen Tri-Layer Light socks made with PrimaLoft Eco Blend Yarn. He also tested ski socks from Thorlo, Smartwool and Wigwam. Woolley wore each pair of socks for two days, washing them between wearings.

PrimaLoft, the innovator of microfiber technology for insulation, has created PrimaLoft Merino Blend Yarn using ultra fine fibers that offer superior softness and higher performance characteristics. PrimaLoft ultra fine fibers are blended with merino wool to create an exceptionally soft yarn with superior moisture transfer and performance properties. Applications include socks, base layer, sweaters, and accessories.

“The same micro fibers that have made PrimaLoft the premier choice of synthetic insulation by the top sport and outdoor brands are used to create this luxuriously soft performance yarn,” added Comer. “From staple fiber insulations to yarns to continuous filament insulation, PrimaLoft Insulation technology offers a product to keep outdoor enthusiasts warm and dry from "head to toe".

PrimaLoft Yarn was recently a focus at the Outdoor Retailer Winter Market, January 21-24, 2010 in Salt Lake City, UT and ISPO Winter Market 10, February 7-10, in Munich, Germany. PrimaLoft utilizes world-class manufacturing centers in the US and Asia. Each facility has state-of-the-art technology geared to make specialized yarn blends, which are used by leading global brands.

About PrimaLoft®

PrimaLoft® is a registered trademark of Albany International Corp. PrimaLoft insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft is regarded as a research and development leader in high performance insulations and yarns, which provide warmth and comfort from head to toe. Its family of products are manufactured in the US, Europe and Asia. The PrimaLoft brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.primaloft.com and www.primaloftyarn.com.

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