New sales rep joins Suunto in New England territory

Judd Feingold brings years of experience in the region to Suunto sales team

OGDEN, UT – Feb. 13th 2009 – One of the leading sports precision instrument manufacturers in the world announces a new sales representative for the New England area. Judd Feingold of Up East Sales is now part of the Suunto Sales team. Feingold’s territory includes Massachusetts, Connecticut, Vermont, New Hampshire, Rhode Island and Maine.

Feingold has been in the New England territory for 7 years and brings plenty of outdoor sales experience to Suunto. He also works with Suunto’s sister company Salomon as well as a handful of other vendors.

Feingold started in January and is excited with the possibilities already, “It’s been great start. Every running store I spoke with is interested in carrying Suunto,” says Feingold, “There has been a great reception and it’s seems to be wide open for Suunto to grow in the training market.”

Feingold will report directly to Susan Dinesen, Suunto North America’s National Sales Manager. Dinesen says the partnership was a natural one for both Suunto and Feingold, “Judd has established himself well in the Northeast. He’s got a great group and a successful business there. When we met with him we knew it was a great fit right away.”

Current Northeast sales rep Bill Porter has helped bring Feingold up to speed on all of Suunto’s wristop computers. “Bill really gave me a crash course at Outdoor Retailer and I left full of information,” says Feingold, “it was a tremendous help to have him give me a deeper understanding of what all the Suunto wristops can do.” Porter is not leaving Suunto, but is transitioning to focus on New York City and more high-end jewelry stores while Feingold will concentrate efforts on pushing the training line.

Feingold lives with his wife and three children in Marblehead, Massachusetts. To get in touch with him, visit his agency website at <> .