New, dedicated team at ISIS® proudly introduces fresh, inspired women’s apparel line for 2013
Recently assembled team creates fun, flattering, and functional styles for active women unwilling to compromise on fit and performance
BOULDER, COLO. (For Immediate Release) – ISIS® is charging into 2013 with a new and inspired women’s apparel line; the first to be created entirely by the recently assembled management and product development teams. This completely new line embraces an ongoing commitment to outstanding product while introducing updated sizing and styles to better complement any active, on-the-go lifestyle.
Featuring colorways, styles, and product names inspired by the vibrant culture of Italy’s Amalfi Coast, the newest line of ISIS® apparel breaks down into five major categories, including Adventure, Move, Journeys, Intimates, and Rainwear. From yoga to backpacking, international travel to a rainy afternoon around town, ISIS® has what today’s active woman needs to look great, stay comfortable, and perform at her best.
“Today’s woman is bold and empowered, enjoying a lifestyle that thrives on diversity,” said Kelly Gorder, Vice President of ISIS®. “Our 2013 line is every bit as diverse as today’s woman, giving her the apparel she needs to complement and active, adventurous lifestyle. Our blend of go anywhere, do anything apparel is sure to be a hit!”
The Spring 2013 line consists of 65 total styles across five major categories, offering women a variety of apparel choices for just about any activity. Highlight pieces from each of these categories follow.
Adventure: As versatile as you are, the Riviera Skirt is an essential piece in any active, outdoorsy wardrobe. Durable, quick-dry nylon fabric transitions easily from on-water activities to hikes to around town. A wrap-around design features a hidden hook and loop closure for easy adjustability. $49
Move: For workouts that come in all shapes and sizes, ISIS offers the Forza Top. A polyester/spandex blend moves with you and provides superior moisture management while flatlock stitching eliminates chafing for superior comfort. Cap sleeves keep you cooler while allowing unrestricted range of motion. $45
Rainwear: Ready to handle anything from a slow drizzle to an all-out downpour, the ISIS Acqua Rain Shell is your go-to jacket for wet weather protection. Made with 2.5-layer, fully seam-sealed Cocona® waterproof/breathable fabric and a DWR finish, the Acqua Rain Shell blends superior rain protection with exceptional breathability, keeping you dry inside and out. $165
Journeys: Casual enough for an afternoon of souvenir shopping yet dressy enough for an evening on the town, the Contessa Maxi Skirt is a versatile piece ideal for adventures anywhere from around the block to around the world. Made with a blend of supple, highly breathable visoce and stretchy, move-with-you spandex, the Contessa Maxi is an easy care/easy wear piece that travels well, resists wrinkles, and is at home wherever you go. $65
Intimates: With chafe-free seamless construction, super stretchy support, and heavy duty wicking abilities, the Active Sport Bra is designed to keep up with whatever activity gets your motor running. Made with 92% nylon and 8% spandex with Evaporator technology for superior comfort, fit, and wicking, the Active Sport Bra is designed for medium impact activities.
ISIS® creates active, lifestyle, and travel apparel for women who refuse to compromise on quality or performance. With modern styles spanning the five categories of Rainwear, Adventure, Move, Journeys, and Intimates, ISIS® has fun, functional, and flattering options to keep you comfortable and looking your best. Advanced fabrics wick moisture, dry fast, and resist wrinkles, taking you from a trip to the gym to a trip around the world and everywhere in between. ISIS®- Be the Light. www.isisforwomen.com.