FOR IMMEDIATE RELEASE
For More Information Contact:
Kirsten McEwen, Media Relations
(503) 924-3010 firstname.lastname@example.org
SALOMON CHALLENGES RUNNERS TO CREATE
THE ULTIMATE TRAIL RUN AND SHARE IT WITH THE WORLD
The Salomon XT Wings Challenge Rewards Runners Who Test Their Limits
With High Tech Prize Pack Featuring the New Salomon XT Wings and
Nokia Nseries Smartphone
Ogden, Utah â€“ June 2, 2008 Salomon took trail running to a new level of performance this year with the introduction of its breakthrough shoe, the Salomon XT Wings. Now Salomon is teaming up with Nokia to provide runners with a new high-tech way to track their adventures and share them with the world. The Salomon XT Challenge awards a pair of Salomon XT Wings and a Nokia Nseries Smartphone to runners who dream up the most imaginative and challenging running routes. Then, the winners hit the trail in their XT Wings and share their adventure online, with maps, photos and detailed statistics from their run, uploaded via Nokia Sports Tracker technology.
Here's how it works: runners from all over the world come up with an inspired personal challenge, and submit their plans online at www.salomonrunning.com. Each month, Salomon will select the most creative challenge. That lucky runner gets a pair of Salomon XT Wings to wear for their challenge, and a Nokia Smartphone equipped with the new Sports Tracker software to document it. When they complete their challenge, they upload photos and data to the Salomon Running website, where other runners can check out dynamic maps of their route, complete with pictures that synch up to points on the map, plus every statistic from the run, including altitude, pace, speed and duration.
Some of the challenges so far have included an English runner who's recreating the Central London Tube map on her Sports Tracker map by running all 11 routes above ground, and an American runner who's working on her first 50 mile ultra-marathon on the beautiful and challenging Lake Tahoe course. A French runner challenged himself to run up the Eiffel Tower in less than 20 minutes, while a runner from New Zealand charted a difficult course across a â€œbridge to nowhere,â€ filled with stunning and rugged terrain.
Even if they don't win the challenge, runners can still share their adventure on the Salomon Running website with Sports Tracker software. Nokia Sports Tracker is a GPS-based activity tracker that runs on Nokia Smartphones. It automatically stores information about workouts and routes into the users' online training diary, and is free to download. For more details on Sports Tracker, visit http://maps.salomonrunning.com.
Salomon's top athletes are also using Nokia Smartphones to share their adventures online. Be sure to check out their mobile blogs at www.salomonathleteblogs.com.
Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Over the past 60 years, Salomon's commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in alpine and Nordic skiing equipment, as well as footwear, apparel and equipment for snowboarding, adventure racing, backpacking and many other sports. Today Salomon products are sold in more than 160 countries. Salomon's heritage, culture, and commitment are tied together by one simple concept: the world's leading mountain people creating the world's leading mountain product.