New Gramicci Web Site - – With an Eye to the Future

“Soul Brand” of the outdoor industry, Gramicci, today announced the re-launch of the lifestyle and technical apparel company website,

New Gramicci Web Site Pays Homage to Its Heritage – With an Eye to the Future

AGOURA HILLS, Calif. – April 5, 2012 – “Soul Brand” of the outdoor industry,Gramicci, today announced the re-launch of the lifestyle and technical apparel company website, Complete with a range of new functionality and content, the site reflects the brand’s free-spirited history with an energy that captures Gramicci’s growing following with younger demographics.

“During the process of re-building this site, we dedicated significant time and energy to staying as true to our original “Gramicciheads,” who purchased our first G pants in the 1980s, as we are to the first time customer who’s buying our groundbreaking Natural Performance Technology (NPT) over chemically treated cottons and poly-synthetic active-wear,” said Marty Weening, Gramicci president.

Gramicci struck that balance with a new website that’s substantially more content rich and user friendly. It is a website built to appeal to consumers, dealers and media alike. The site offers built-in social media features and ecommerce for the entire Gramicci line.

Notable site features include complete layout and navigation re-design, fresh, more active product photography and descriptions, and a community section with a lively blog, athlete profile pages and the Start Somewhere information portal.

The look and feel of the new site was developed in collaboration with the team at Planet Propaganda, and then built and executed by bluesource.

For more information on Gramicci, please visit

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About Gramicci

Gramicci is often called the ‘soul brand’ of the outdoor industry, known in the climbing community as the originator of the iconic G-series climbing pants and shorts. Thirty years old this year, Gramicci is still setting the standard for performance climbing and outdoor apparel with its introduction of NPT- Natural Performance Technology ™, a pesticide/herbicide-free, certified organic and hemp blend endurance knit that naturally produces higher levels of moisture management, breathability and body temperature regulation than synthetics and the new performance cottons that are treated with chemicals. Deeply committed to greener manufacturing, Gramicci continues to research and adopt new standards of manufacturing that reduce its impact on the environment. Its organic products have received certification from GOTS (Global Organic Textile Standard), OE Blended (Organic Exchange for blended fabrics) and OE 100 (Organic Exchange for all organic fabrics). Gramicci is also a fair labor manufacturer assuring fair wages, clean work environments and zero-tolerance child labor policies. For more information, visit

Media Contact: Beth Cochran, What’s Up PR, 406.579.7909, or

Maura Lansford, SOAR Communications, 801.656.0472 x2,


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