New GoLite Lime Lite Redefines Multi Purpose Shoes - SNEWS

New GoLite Lime Lite Redefines Multi Purpose Shoes

New Lime Lites from GoLite Footwear are true Multipurpose shoes: Urban looks, made to get dirty
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Portsmouth, NH – GoLite footwear takes dirt seriously. They study it, run over it, roll around in it, take pictures and movies of it, so when you put on a pair of GoLite multipurpose shoes, even though they look like city shoes, you know you can go out and get them dirty. Thanks to all their research, technology, and related benefits, you can climb mountains, ford streams, even follow rainbows, until you find your dream. And with the new S ‘10 styles, you can look great doing it.

The style says Cool Comfort, but the details are all about performance. Joining the already successful Multipurpose line, the Lime Lite is the ultimate in versatility, performance and craftsmanship. With details like lace to toe lacing and blind eyelets at the flex points, the Lime Lite can be cinched as securely or loosely as needed for any off-road or in-town activity. GoLite’s proprietary Soft Against the Ground Technology gives them the support of a clog but the ride of a sneaker, and the low-profile PawPad II sole delivers the stability, comfort and smear characteristics that will make them your favorite shoes for everyday wear.

Available in three colors for men: Cocoa, Ochre and Dusty Olive, MSRP $110; and four colors for women: Yellow, Salmon, Sea Grass and Arctic Blue. MSRP $110.

Other GoLite Footwear Multipurpose styles include: Rock Lite, Versa Lite, Force and Trail Lite - specifically for women.

GOLITE TECHNOLOGY:

Soft Against The Ground

o Literally turns shoe construction upside down

o The soft part of the sole is against the ground, absorbing the bumps of the trail, instead of your body

o A firm platform between the midsole and footbed acts as a chasis, allowing the foot and body a smooth ride

Paw Pad II Sole

o Inspired by mountain lions

o Mimics how a real paw works, limiting pronation and providing unparalleled traction.

o Radical new 45-degree pyramid lug shape and soft Gripstick™ rubber provide unparalleled traction

o Moves the Soft Against the Ground technology from the lugs to the midsole itself

o Single (Substitute Geometric for Single) posted midsole

o Non-woven, impregnated plate underfoot provides the support of a clog, but the ride of a sneaker

Precise Fit™ footbeds

o Comes with every pair of GoLite shoes

o Provides instant width adjustment, from A to DD in women’s sizing, C-EE in men’s.

o Gives every shoe a customizable fit, straight out of the box

GoLite Footwear designs and manufactures "improbably light" shoes, especially for people who live to be in the outdoors. GoLite's "Soft against the Ground" suspension system effectively turns the traditional shoe upside down to provide greater stability and traction while enhancing overall protection and performance; reducing movement by 33% on the trail. GoLite delivers a complete line of off road adventure shoes including trail runners, light hikers, technical travel shoes and rejuvenators. For information on the full line of GoLite footwear, please log onto www.golitefootwear.net or contact Don Watkins, Terra Public Relations, 307-733-8777 or donw@terrapublicrelations.com

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