New GoLite Footwear Travel Shoes for Spring/Summer 2010

New GoLite Footwear men’s and women’s specific Travel shoes: Built to look great and take any abuse
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Portsmouth, NH Combining technology, comfort and style, GoLite Footwear is adding three new styles to their Travel collection for Spring/Summer 2010, adding fashion, depth and function to your travel wardrobe. Featuring GoLite’s proprietary Soft Against The Ground technology, every shoe has the feel of a clog, but the ride of a sneaker for comfort and support, mile after mile. Perfect for long treks, hours at the museum, or a romantic dinner.

Equally at home on rugged trails, city streets or cobblestone, GoLite Footwear Travel shoes feature radically different silhouettes, capable of taking you wherever you want to go, in style. GoLite’s travel shoes will smooth out your ride and reduce the wear and tear on your joints so you can explore more. Gender-specific geometric posting also provides unparalleled support.

From the airport to the trail or dinner, ultimate versatility means less shoes in the suitcase and more room for souvenirs.

Aura Lite – Yes, it’s a ballet shoe, and yes, it’s a hiking shoe too. Women’s only, sorry. The Aura compromises nothing. With ballet slip-on styling and the PawPad II outsole, this stylish shoe is ready for action. MSRP $90

Karma Lite – For the refined and stylish, yet rugged woman. This stable and comfortable tennis-shoe style works well with any causal wardrobe and will help your knees and hips enjoy more by taking the abuse of the hard terrain so your joints don’t have to. MSRP $100

Focus Lite – A more refined men’s street runner shoe silhouette for trips to urban environments, the Focus Lite combines casual style with the PawPad II sole for the ultimate in traction on any surface. MSRP $110

GOLITE TECHNOLOGY:

Soft Against The Ground

o Literally turns shoes upside down

o The soft part of the sole is against the ground, absorbing the bumps of the trail, instead of your body

o A stiff plate between the midsole and footbed acts as a chasis, allowing the foot and body a smooth ride

Paw Pad II Sole

o Inspired by mountain lions

o Mimics how a real paw works, limiting pronation and providing unparalleled traction.

o Radical new 45-degree pyramid lug shape and soft Gripstick™ rubber provide unparalleled traction

o Moves the Soft Against the Ground technology from the lugs to the midsole itself

o Single posted midsole

o Non-woven, impregnated plate underfoot provides the support of a clog, but the ride of a sneaker

Precise Fit™ footbeds

o Comes with every pair of GoLite shoes

o Provides instant width adjustment, from A to DD in women’s sizing, C-EE in men’s

o Gives every shoe a customizable fit, straight out of the box

GoLite Footwear designs and manufactures "improbably light" shoes, especially for people who live to be in the outdoors. GoLite's "Soft against the Ground" suspension system effectively turns the traditional shoe upside down to provide greater stability and traction while enhancing overall protection and performance; reducing movement by 33% on the trail. GoLite delivers a complete line of off road adventure shoes including trail runners, light hikers, technical travel shoes and rejuvenators. For information on the full line of GoLite footwear, please log onto www.golitefootwear.net or contact Alli Noland, Terra Public Relations, 307-733-8777 or allin@terrapublicrelations.com

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