New Fabrics, Novelty Fleece & What's Old is New

Adventures in the snow demand dependable apparel & in value conscious times affordable quality & performance are customer favorites! Now, in a blast from the past, White Sierra is bringing back jackets that convert into vests.

SUNNYVALE, Calif. (Jan. 22, 2009) – Adventures in the snow require dependable apparel. Of course, in these value conscious times White Sierra's affordable quality, durability and performance are customer favorites too!

White Sierra's Fall 2009 offering is the company's most complete collection to date. In addition to outerwear designed for snow and outdoor activity White Sierra also has soft shell jackets and vests for Men, Women, Boys and Girls. All outerwear feature rich details inside the garment, which creates great rack appeal at retail.

Highlights of the 2009 outerwear offering include:

• Michelle Jacket -- Made from 92% super soft polyester with 8% spandex and treated with a DWR coating, these jackets are waterproof, breathable and fully seam taped with features like waterproof zippers, a zip-chest pocket, zip-off hoods, snap away storm skirts and quick draw hems. (Also available as the Drifter for Men) Retail $180.00
• The Quarter Moon Soft Shell -- An eye catching printed Soft Shell jacket for Women with four way stretch and a bonded fleece lining. Retail $100.00
• In a blast from the past, White Sierra is bringing back zip off sleeve jackets that convert into vests. Look for the Rita 3 in 1 Zip-Off-Sleeve Jacket for Women (Retail $160.00), the Three 60 Zip-Off-Sleeve Jacket for Men(Retail $150.00) and the Bobby Lee 4 in 1 Jackets in Boys and Girls colors (Retail $100.00).
• White Sierra has also updated their printed jackets and snow pants with houndstooth prints and digital plaids. To round out the new additions, the Herringbone Check fabric used in the Ten-4 Men's Jacket (Retail $150.00) and the Kylah Women's Jacket (Retail $150.00)is the perfect blend of Outdoor ruggedness and Streetwear styling that's certain to be a hit for the back to school crowd.
• Prints are back with the Women's Ripper Pant ($75.00) and the Men's Bongo Pant ($75.00). Both pants have been updated with houndstooth printed plaid and feature a partial elastic waist, side zip leg vents, zip secure pocket at lower right leg, reinforced double knee and seat, articulated knees, gaiters with gripper elastic and reinforced scuff guard.

White Sierra is known for the quality and depth of Fleece offerings and this fall is no exception. Highlights include:

• Sierra Stretch Fleece used in performance oriented outerwear makes an appearance as standalone fleece in the New Moon & Chunky full zip Jackets (Retail $70.00), the Power 1/4 zip Jacket (Retail $60.00) and the Power Pant (Retail $40.00).
• What's New is Old in fleece tops as well, as White Sierra brings back the retro styled Mother Katherine Reversible Pullover. Only this time it's updated with Plaids for Men and Boys and embossed for Women and Girls. (M&W retail $60.00, Youth $50.00)

White Sierra, based in the San Francisco Bay area, is inspired by both the cities and open spaces of the Bay Area (where we work) and the Pacific Coast and Sierra Nevada Mountains (where we play).

For additional information on Inversion and the entire White Sierra collection, please visit, or call 800-980-8688.134


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