New Exhibitor Pavilion to Showcase More Than 150 Brands at OR Show

The New Exhibitor Pavilion will debut at Outdoor Retailer Summer Market 2011 in Salt Lake City, enlarging the footprint of the show and providing a dedicated area for new exhibitors to introduce themselves to the outdoor industry.
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SAN JUAN CAPISTRANO, Calif. – July 13, 2011 – The New Exhibitor Pavilion will debut
at Outdoor Retailer Summer Market 2011 in Salt Lake City, enlarging the footprint of the
show and providing a dedicated area for new exhibitors to introduce themselves to the
outdoor industry.

The location of the New Exhibitor Pavilion will be directly across from the Salt Palace's
north entrance, along 200 West from North Temple to South Temple (to view map, visit http://www.outdoorretailer.com/info/registration-all). The covered, outdoor exhibit space will house 150+ new brands at Outdoor Retailer. An additional 50 first-time exhibitors will have booths in the Salt Palace's Grand Ballroom and mezzanine area, where new brands have been located in years past.

“We've been in Salt Lake City for 15 years and we're bursting at the seams; for the show's 30th anniversary we needed a way to expand to accommodate the relevant growth of the industry and our show,” said Kenji Haroutunian, vice president at Nielsen Expositions and OR show director. “The concentration of 150 new brands to visit is a great opportunity for retailers.”

The New Exhibitor Pavilion will host brands ranging from lifestyle clothing and hardgoods manufacturers to solar technology and surfboard makers, giving attendees a consolidated location to view innovations from brands new to OR.

The pavilion will feature daily prize raffles for retailers, offering everything from new skis to iPads. The New Exhibitor Pavilion will also feature special open hours, including early bird mornings with free coffee, and healthy gourmet food vendors. Attendees will receive updates on activities in the New Exhibitor Pavilion through the OR Summer Market 2011 mobile app and signage throughout the show will direct buyers to the new area.

Outdoor Retailer Summer Market 2011 will exhibit the industry's 2012 spring/summer
product offerings at the Open Air Demo on Aug. 3 and the trade show from Aug. 4-7. For more information about the show, visit www.outdoorretailer.com.

About Outdoor Retailer
Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and
media to conduct the business of outdoor recreation through trade shows, product demo events and web-based business solutions. Produced by Nielsen Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.

Now celebrating 30 years, Outdoor Retailer (www.outdoorretailer.com) connects approximately 40,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.

# # #

MEDIA CONTACTS:
Maura Lansford, SOAR Communications, 801.656.0472 x2(wk) / 817.929.8123(cell)
mlansford@soarcomm.com
Chip Smith, SOAR Communications, 801.656.0472 x1(wk) / 801.597.7515(cell),
csmith@soarcomm.com

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