New Exhibit User’s Handbook Features Productive Trade Show Practices

Compilation of the most currently relevant and useful articles and papers that Mr. Don Woodard has written over the last 30 years.
Author:
Updated:
Original:

“Fried Goose Eggs” Written by Don Woodard

DENVER, CO – June 22, 2009 – Blue Goose Inc., a company that designs and develops exhibits, displays, and signs to strengthen business communication, marketing, and sales efforts today announced the release of a new book, titled Fried Goose Eggs, written by Don Woodard, company president.

Fried Goose Eggs is a compilation of the most currently relevant and useful articles and papers that Mr. Woodard has written over the last 30 years. It answers questions about why it's important to exhibit and features articles about exhibit strategy, selecting the right shows, branding, event audits, developing an exhibit plan, promotions, exhibit design, exhibit graphics, booth staff, and the latest exhibit trends.

Mr. Woodard has been a contributing author for National Business Media's numerous event marketing publications, and previously co-authored the nationally distributed book titled Still More Secrets of Successful Exhibiting. His articles have been published in many industry publications.

“I wanted to develop a collection of articles, tips, strategies, ideas and guidelines that any event marketer could begin to implement immediately,” commented Mr. Woodard. “All of the basics are there, and readers can use the book as a springboard to their own unique ideas.”

Why the unusual title? Since a “goose egg” is often defined as something related to zero, Mr. Woodard originally planned to name the book, No More Goose Eggs. “The mission behind the book is to help companies stop wasting time and money on non-productive practices,” he said. “But the original title didn't sound quite right. Driving into work one day, I flashed upon Fried Goose Eggs and knew that was the right title.”

The book is now available for $19.95 through Blue Goose Inc. Call 303-430-1986 or email Tiffany@bluegooseinc.net to order.

About Blue Goose Inc.
Blue Goose Inc. takes your business seriously – as well as your smile. With expertise in award-winning booth design, refurbishment, and logistics management, Blue Goose provides the right booth for your objectives and budget. Sign up for the informative monthly e-newsletter and learn more about Blue Goose Inc. at www.bluegooseinc.com.
###
Note to editors: To obtain photos, a copy of the book for review, or to arrange an interview with Mr. Woodard, contact Marilyn R. Kroner of Kroner Communications at 303/478-3044 or marilyn@kronercommunications.com.

Related

Exhibit Surveys’ Federbush to Present Trade Show Measurement i

RED BANK, NJ – August 14, 2012 - Exhibit Surveys, Inc., the leading provider of research, measurement, and consulting services exclusively for the exhibitions and events industry announced today that Joe Federbush, vice president, sales and marketing, will present a free ...read more

Exhibit Surveys Executive to Teach Trade Show Measurement

RED BANK, NJ – September 20, 2011 - Exhibit Surveys, Inc., the leading provider of research, measurement, and consulting services exclusively for the exhibition and event industry announced today that Ian Sequeira, executive vice president, has been selected to present a ...read more

Exhibit Surveys Teach Trade Show Selection and Measurement

RED BANK, NJ – October 31, 2011 - Exhibit Surveys, Inc., the leading provider of research, measurement, and consulting services exclusively for the exhibition and event industry announced today that Ian Sequeira, executive vice president, will be presenting conference sessions ...read more

Exhibit Surveys to Present How to Increase Trade Show ROI i

RED BANK, NJ – February 3, 2011 - Exhibit Surveys, Inc., the leading provider of research, measurement, and consulting services exclusively for the exhibition and event industry announced today that Joe Federbush, vice present, sales and marketing, Exhibit Surveys, Inc. will ...read more

Exhibit Surveys and Constellation Trade Show Planning Tool Earns Award

RED BANK, NJ and DUNWOODY, GA – June 15, 2009 - Exhibit Surveys, Inc., the leading provider of research and measurement services exclusively for the exhibition and event industry, and Constellation Communication Corp., a leading provider of planning and measurement support for ...read more

Exhibit Surveys CEO to Present How to Optimize and Measure Trade Show

RED BANK, NJ – November 5, 2012 - Exhibit Surveys, Inc., the leading provider of research, measurement, and consulting services exclusively for the exhibition and event industry announced today that Jonathon “Skip” Cox, CEO and president, will be presenting MarketingProfs ...read more

Exhibit Survey’s Federbush to Demystify Trade Show Measurement for EXHIBITOR eTrak

Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in ...read more

Exhibit Surveys’ White Paper Explores Keys to Developing Trade Show and Exhibition Attendee Growth

RED BANK, NJ – Exhibit Surveys, Inc., the leading provider of research, measurement, and consulting services exclusively for the exhibition and event industry announced today that a white paper focusing on trade show/exhibition attendee growth is now available on its web site. ...read more

Exhibit Surveys, Inc. to Feature Research and Consulting at Expo!Expo!

RED BANK, NJ – November 30, 2010 - Exhibit Surveys, Inc., the leading provider of research, measurement, and consulting services exclusively for the exhibition and event industry announced today that it will be participating in the Expo!Expo! annual meeting and exposition, to ...read more