Vibram, has partnered with Cabela's, the world's foremost outfitter of hunting, fishing and outdoor gear, to design a new sole for Cabela's top-selling hunting boots. The new proprietary Cabela's Outfitter Pro sole design features ideal lug depths and correct angles on all lugs for superior traction and the ability to handle any type of terrain, from mud to shale to limestone and more. The soles are designed by Quabaug Corporation, Vibram's exclusive North American manufacturing licensee.
â€œWe put our decades of footwear experience to work and designed a sole with the Cabela's team that would significantly upgrade the boot's performance,â€ noted Chris Favreau, Vice President of Technical Development at Quabaug. â€œIt's a pleasure to work with a respected company like Cabela's that shares our commitment to quality and innovation.â€
Vibram will support sales of the re-designed Cabela's hunting boot by providing three-inch Vibram logos for slatwalls. Each store will receive 40 logos, to be mounted on slatwalls at every shoe, boot and sandal that has a Vibram sole.
â€œCabela's is providing Vibram with unprecedented wall space to underscore Cabela's choice of Vibram as an added value for their footwear,â€ added Favreau.
â€œWe wanted to offer a new generation of our Outfitter boot by upgrading its features and adding a high performance outsole,â€ said Phil Francone, Cabela's Product Manager. â€œSo we partnered with Vibram and, after a year of research, development and field-testing, we designed a sole to handle the most demanding terrains and conditions. During our extensive wear-testing, the new boot design and the Vibram soles performed outstandingly.â€
â€œWe field-tested the new Cabela's Outfitter Pro boots on a seven-day trip into the wilderness of Newfoundland,â€ said Tony Kennedy, a 25-year Canadian licensed guide. â€œOn that trip, we encountered rocks, rivers, swamps, snow, ice, mud, downed trees, and endless thickets of juniper. The re-designed Outfitter boot with the Vibram sole got us through some extreme conditions with no problem.â€
The upgraded Outfitter Pro series of hunting boots from Cabela's are now available at Cabela's stores. To learn more about Cabela's and the Cabela's retail experience, visit www.cabelas.com.
About Quabaug Corporation and Vibram
Quabaug Corporation is the North American manufacturer of Vibram products under exclusive license. Quabaug Corporation, located in North Brookfield, Massachusetts, employs 300 people and manufactures VibramÂ® shoe soling and QuaBoingÂ® resilient rubber surfacing.
Quabaug Corporation also offers dog toys, training tools, leashes and collars in its line of VibramÂ® Pet Products. These include VibramÂ® balls, sticks, discs and the Shooey Chewie sole, which are all molded in the USA using clean rubber that is nitrosamine-free.
Vibram is a registered trademark of Vibram S.p.A of Italy. Vibram is the world leader in high performance rubber soles, targeted to the outdoor, work, recreation, fashion, repair and orthopedic markets. Visit www.vibram.us to learn more about Vibram soles and other products.
Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela'sïƒ¢ has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitterïƒ¢. Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUBïƒ¢ Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's stock trades on the New York Stock Exchange under the symbol â€œCAB.â€