NEW Brand FITS Socks Announces Spring 2011 Outdoor Socks Hit Retail - SNEWS

NEW Brand FITS Socks Announces Spring 2011 Outdoor Socks Hit Retail

FITS Socks Co., is announcing the release of seven new designs for spring and summer sports. FITS understands what outdoor enthusiasts and retailers require and have designed products with fit, feel, and function.
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NEW Brand FITS Socks Announces Spring 2011 Outdoor Socks Hit Retail
Premium quality and durability designed for active performance and outdoor recreation

NIOTA, Tenn., March 16, 2011 – FITS Socks Co., the maker of the best FITting socks available, is announcing the release of seven new designs for spring and summer sports. FITS understands what outdoor enthusiasts and retailers require and have designed products with NEW proprietary performance knitting techniques to improve fundamental fit, feel, and function. FITS is a new brand, guaranteeing the best quality combined with local manufacturing in the USA. This brand is one to make note of.

The earliest socks (8th century BC) dated back to animal skin and matted hair that tied at the ankles. Fast-forward to 2011 and Crescent Mills makers of the FITS Brand, and you will find over a century in knitting. FITS manufactures their socks in the oldest operating hosiery mill in the U.S., going back to 1902, giving FITS a strong and storied company history, technical expertise and long-held knowledge of fit and comfort. The family-owned company has always been committed to its vision and protecting the jobs of their 160 employees.

With the average person taking 3,000 to 5,000 steps a day, your sock has to be tough and comfortable. It also has to be made from the best material possible. All FITS ski socks are constructed from two-ply, compact-spun, ultra-fine Merino Wool with a micron count of 18.5 microns (the next level is cashmere), providing the ultimate blend of softness and durability. Their F3 Technologyâ„¢ delivers a unique form FIT thanks to a deep heel pocket, specialized toe seam, and contoured leg - which keeps FITS socks firmly in place. This means no more bunching, hot spots, or friction, regardless of whether you are hiking, running, camping, biking and active sports.

Based on a study from Gore-Tex®, the average foot puts off up to 200ml of perspiration every hour. Considering this, you can understanding moisture management and proper ‘fit' in a running or other athletic sports is critical to comfort and performance.

Below is a run down of our active summer styles for: hiking and camping, running, backpacking and angling.

FITS Showcase: Light Hiker
With cushioning all along its arch, heel, and toe, the FITS Light Hiker is the perfect go-anywhere, do-anything sock. It uses ultra-fine Merino Wool to naturally manage moisture in your boot or shoe and regulate your foot temperature, keeping you comfortable in all conditions. FITS uses the SculptureKnit â„¢ process to create a sock that perfectly conforms to your foot and leg, regardless of shape. This results in absolutely no bunching, hot spots, or blisters, and a sock that stays in place, regardless of your activity. From the moment you put this sock on, you will immediately notice a difference.

Light Hiker Quarter
The Light Hiker is cushioned from heel to toe and contours to your foot, keeping you comfortable by utilizing Merino Wool's natural ability to manage moisture and regulate temperature while trailblazing. This sock is quarter length and hits just above ankle. The light hiker quarter has an overall even FIT and a sculpted shape. It features a deep heel pocket, shaped like your heel to lock the sock in place, an engineered toe box that allows room where you need it without bunching, and the highest quality materials to ensure amazing feel, stretch and recovery. This lightweight design has cushioning only on the bottom of your foot and also contains a looped toe seam and a double-welted top so the sock always stays up, and doesn't bind or slip. 71% wool, 23% nylon, 4% polyester, 2% Lycra spandex.

Light Runner Low Cut
Finally a low-cut sock that your shoe won't eat- and leave your heel running for mole skin. This lightweight low is cushioned only where you need it and absolutely won't get in your way. It delivers optimal performance and comfort while you pound the pavement! This sock is low cut and hits just below the ankle. The light runner low-cut sock has an overall even FIT and a sculpted shape. It features a deep heel pocket, shaped like your heel to lock the sock in place, an engineered toe box that allows room where you need it without bunching, and the highest quality materials to ensure amazing feel, stretch and recovery. This ultra lightweight design has cushioning only in
 the heel and toe and provides performance without movement or binding. It contains a looped toe seam and features Sculptureknit™ design so your sock will not slip below the shoe line. 65% wool, 27% nylon, 6% polyester, 2% Lycra spandex.

Performance Runner Quarter.

Cut a little higher than a traditional quarter, this sock satisfies all your performance running needs and provides Merino Wool cushioning for your heel, toes, and arch. This ultra lightweight design has cushioning only in
 the heel and toe and provides performance without movement or binding. It contains a looped toe seam and features Sculptureknit™ design so your sock will not slip below the shoe line. 65% wool, 27% nylon, 6% polyester, 2% Lycra spandex.

Ultra Light Runner Low Cut

Finally a low-cut sock that your shoe won't eat! This ultra lightweight low provides all of the performance qualities of Merino Wool without any added bulk or cushioning.
 This ultra lightweight design has cushioning only in
 the heel and toe and provides performance without movement or binding. It contains a looped toe seam and features Sculptureknit™ design so your sock will not slip below the shoe line. 65% wool, 27% nylon, 6% polyester, 2% Lycra spandex.

Upland Crew - Long Haul
The Upland Hunter covers your foot, ankle, and lower leg in fully cushioned Merino Wool. With this FITS® crew, you'll stay comfortable and dry during your all-day quest for feathers. This upland sock is crew length and hits just below the calf, and features an overall even FIT and sculpted shape. It features a deep heel pocket, shaped like your heel to lock the sock in place, an engineered toe box that allows room where you need it without bunching, and the highest quality materials to ensure amazing feel, stretch and recovery. This mid-weight design has cushioning surrounding your entire foot, ankle, and lower calf. It contains a looped toe seam and features Sculptureknit™ design so your sock will stay in place. It also contains a double-welted top so the sock always stays up, doesn't
 bind or slip. 70% wool, 22% nylon, 6% polyester, 2% Lycra spandex.

Wader Over the Calf - Anglers
The over-the-calf Wader Sock comforts your entire lower leg with super-soft Merino Wool and keeps you warm in those ice-cold waters. Best of all – pull them up once and they'll stay up all day. From brook to blind, this sock does it all. This Wader sock fits over the calf, hits just below the knee and features an overall even FIT and sculpted shape. It features a deep heel pocket, shaped like your heel to lock the sock in place, an engineered toe box that allows room where you need it without bunching, and the highest quality materials to ensure amazing feel, stretch and recovery. This design provides cushioning surrounding your entire
 foot, ankle, and calf. It contains a looped toe seam and features Sculptureknit™ design so your sock will stay in place. It also has a durable nylon reinforced exterior and a double-welted top so the sock always stays up, doesn't
 bind or slip. 68% wool, 24% nylon, 4% polyester, 4% Lycra spandex.

“All the feedback we are getting on these new products indicates we have created something that everyone wants and needs. Our dedication to quality has led us to develop the best socks on the market.” – Wood Talkington – Brand Manager, FITS Sock Co.

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About FITS
FITS Sock Co. develops socks that FIT like no other. We've harnessed over 100 years of sock-knitting experience to solve the industry-wide issue of ill-fitting socks. Made from ultra-fine Merino Wool, FITS socks are sculpted to perfectly FIT your foot. The result: No more bunching, slipping, hot spots, or blisters. FITS uses F3Technologyâ„¢ to deliver outstanding FIT, FEEL, and FUNCTION. FITS socks are made in the USA.

Media Contact:
Beth Cochran, What's up PR, (406) 579-7909, cochran@whatsuppr.com



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