New BOB Web Site Features Facilitate Product Selection

New BOB® Web Site Capabilities Help Match Consumers with Product, Encourage Informational Exchange within Parenting Community
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Client Contact: Susan Becker (208) 350-7581; susan@bobgear.com; www.bobgear.com
Agency Contact: Jordan Jerkovich (805) 773-1000; jordan@thepressroom.com

FOR IMMEDIATE RELEASE
New BOB® Web Site Capabilities Help Match Consumers with Product, Encourage Informational Exchange within Parenting Community

BOISE, ID (October 24, 2008) – Active parents have come to recognize the BOB stroller brand as synonymous with quality, value and family adventure, but may wonder – Which BOB is right for me? In an effort to facilitate the product selection process and engage its customers in beneficial information exchange, BOB has added several new interactive features to its web site, www.bobgear.com.
Among the new additions is a “Which BOB is Right for Me?” feature that helps parents identify the BOB model best suited to their family by answering a few questions about lifestyle and strolling preferences. In addition, site visitors will now have access to a complete BOB stroller comparison chart to familiarize them with key product differences and the specialty features available on each model.
“Guidance on which stroller is the best fit for a particular family is the number one customer service request we receive,” explains Susan Becker, marketing manager for BOB. “This new interactive capability is yet another way BOB can communicate directly with consumers to ensure they find the product with the features most appropriate for their favorite activities.”
BOB has also expanded the “Neighborhood” section of the web site to both continue the conversation with its customers and encourage communication among site visitors. To support the exchange, the company will offer monthly contests for a free stroller through the end of the year, prompting customers to join the discussion by posting a video or sharing a story or photo.
“The BOB Neighborhood is designed to be a supportive hub where parents can come to correspond about family experiences and receive resources, recommendations and inspiration from other parents, “explains Becker. “The insights shared within the parenting community are invaluable, and we are excited to support this free exchange among families through the new web site features.”
Look for BOB Strollers and accessories in baby stores and sporting goods stores nationwide. BOB formed in 1994 as one of the first manufacturers of single-wheeled bicycle cargo trailers. As the founders of the company became fathers, they designed and developed the first Sport Utility Stroller in 1998. For more information, visit the website at www.bobgear.com.

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