Elkton, MD and Boston, MA – March 14, 2013— W. L. Gore & Associates (“Gore”), inventor of GORE-TEX® high performance fabric technologies, and global athletic leader New Balance announced today three new collaborative styles for fall 2013. New Balance and Gore have collaborated before and this fall 2013 New Balance and Gore will offer the Minimus 10 Trail, Minimus 80 Multisport and 910 Trail all featuring GORE-TEX® product technology to provide complete waterproofness protection and breathability to these popular styles. The New Balance GTX styles will begin to launch at retail in September 2013 with the suggested retail price ranging from $119.95 for the Minimus styles to $134.95 for the 910 Trail.
The New Balance Minimus 10 Trail GTX and the Minimus 80 Multisport GTX both come from Minimus DNA with barefoot-friendly interiors, an anatomically correct NL-1 natural last with its signature forefoot shape and 4mm off-set from heel to forefoot. The New Balance Minimus 10 Trail GTX is designed to encourage more of a forefoot or mid-foot strike while the Minimus 80 Multisport GTX is an all-purpose shoe with cushioning underfoot and overall protection to endure a full day of adventure in the outdoors.
The 910 Trail GTX offers trail runners the best of both stability and cushioning using a new trail specific fit in the UL-1 last. The new UL-1 last has an 8mm off-set from heel to forefoot combined with the go-fast superior cushioning of New Balance REVlite gives trail runners the confidence and comfort to conquer the trails with speed.
All three styles incorporate GORE-TEX® Extended Comfort technology, which means every component of the shoe and how it’s constructed is tailored for optimal breathability to ensure the footwear is ideal for highly aerobic activities. "The combination of Gore technology with these New Balance innovative designs is a successful example of continued collaboration between both brands working toward satisfying the runner's need for protection and comfort in light weight and exceptionally fitting running footwear," said Kirk Christensen, global running footwear product specialist at Gore.
“We are always looking for ways to design innovative product that will benefit the runner and meet their every performance need,” said Bryan Gothie Senior Product Manager at New Balance. “By adding the GORE-TEX® brand to these light weight styles, we are able to diversify our outdoor offerings and further improve the consumer’s experience.”
The Minimus 10 Trail, Minimus 80 Multisport and 910 Trail with GORE-TEX® will be available in men's and women's sizing and multiple widths this fall 2013. The Minimus 10 Trail GTX launches at retail in September, 910 Trail GTX in October and the Minimus 80 Multisport GTX in November 2013.
For more information please visit www.newbalance.com.
ABOUT NEW BALANCE
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only athletic shoe company that manufactures footwear in the U.S. with 25% of our North American footwear shipments produced at five New England facilities. The company also operates a manufacturing facility in Flimby, U.K. New Balance employs more than 4000 associates around the globe, and in 2012 reported worldwide sales of $2.4 billion. For more information, please visit http://www.newbalance.com.
About W.L. Gore & Associates:
With more than $3 billion in annual sales and approximately 9,500 employees in 30 countries worldwide, W. L. Gore & Associates, Inc., provides diverse, high-performance solutions in consumer, industrial, electronic, medical, and surgical markets. As well-known for its unique corporate culture as for its products, Gore's 50-year success story rests equally on product and organizational innovation. Perhaps best known as the inventors of expanded PTFE (ePTFE) and the makers of GORE-TEX® fabric, Gore is a leading manufacturer of thousands of advanced technology products that comprise a breadth of capabilities.
GORE, GORE-TEX, and designs are trademarks of W. L. Gore & Associates, Inc. ©2013, 295 Blue Ball Rd., Elkton, Maryland, 800-431-GORE, gore-tex.com
Cynthia Amon, email@example.com
New Balance Contact:
Mary Lawton, Mary.firstname.lastname@example.org