National Geographic and American Rec sign licensing agreement to develop new outdoor equipment and camping gear

Under a multiyear agreement, National Geographic and American Rec will launch a comprehensive line of camping, hiking and other outdoor gear available in retail stores across North America in fall 2012.

WASHINGTON (March 6, 2012)—National Geographic, one of the world's largest nonprofit scientific and educational organizations, has selected Boulder, Colo.-based American Rec and its wholly owned subsidiary Canadian Recreation Products as its primary outdoor gear licensee under its National Geographic and National Geographic Explorer brands for North America.

Under this multiyear agreement, National Geographic and American Rec will launch a comprehensive line of camping, hiking and other outdoor gear available in retail stores across North America in fall 2012.

"National Geographic explorers and photographers have been in the field gathering compelling stories and stunning images for more than a century," said Krista Newberry, National Geographic's senior vice president of licensing, North America. "American Rec is a proven leader and innovator in the outdoor equipment and camping gear category, so its experience is key in developing quality, functional gear that captures National Geographic's adventurous spirit."

"American Rec is thrilled to partner with the National Geographic Society," said Sue Timbo, marketing director of American Rec. "Drawing upon our expertise in recreational and performance gear for the outdoors, we are excited to develop exceptional outdoor gear that reflects the Society's rich heritage of exploration as well as its standard for superior functionality and design."

National Geographic's net proceeds from the sale of these products will support vital exploration, conservation, research and education programs.


About National Geographic

The National Geographic Society is one of the world's largest nonprofit scientific and educational organizations. Founded in 1888 to "increase and diffuse geographic knowledge," the Society's mission is to inspire people to care about the planet. It reaches more than 400 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; exhibitions; live events; trips; interactive media; and merchandise. National Geographic has funded more than 10,000 scientific research, conservation and exploration projects and supports an education program promoting geographic literacy. For more information,

About American Rec

American Rec is home to a collection of the best-known and best-loved brands in the outdoor industry, offering a wide variety of equipment and apparel to complement any outdoor pursuit. American Rec's brand family includes Kelty, Kelty KIDS, Sierra Designs, Royal Robbins, Slumberjack, Wenzel, Ultimate Direction, ISIS, Mountain Standards, Rokk and Instabed. By headquartering these brands in Boulder, American Rec is able to pool both physical and intellectual assets, ensuring the continued growth and success of each individual brand in a highly competitive outdoor marketplace. By drawing upon decades of experience and a love of the outdoors, American Rec develops, tests and produces some of the finest camping, backpacking, outdoor equipment and apparel available.


Woolrich Signs Boyswear Licensing Agreement with Weeplay

Woolrich®, the Original Outdoor Clothing Company, announces it has entered into a multi-year licensing agreement with Weeplay Kids, LLC ( of New York, NY, to develop, produce, market and sell boy's sportswear and layette apparel in the U.S and Canada. The license more

PrimaLoft® and National Geographic Present New iPad App

ALBANY, New York -- (March 27, 2012) –PrimaLoft®, the premier manufacturer of performance insulations and yarns, is proud to sponsor “National Geographic Adventure: Greatest Stories Ever Told,” a thrilling new iPad app developed from National Geographic magazine’s archives. The more

Haggar and Gramicci Sign Master License Agreement

HAGGAR® AND GRAMICCI® SIGN MASTER LICENSE AGREEMENT Agreement Combines Top Brands In Men's and Outdoor ApparelDALLAS, Texas (Dec. 14th, 2009) – Haggar Clothing Co., makers of Haggar branded casual and dress apparel for men, announce a new Master License agreement with more

American Rec hires Scott Kaier

Scott to head media relations and communications for all American Rec brands,including Kelty, Sierra Designs, Slumberjack, Ultimate Direction, and ISIS BOULDER, COLO. (For Immediate Release)- American Rec (, parent company for 12 iconic outdoor brands, has more

Veramonte Winery Teams With National Geographic Channel

Veramonte, a leading Chilean winery, is partnering with the National Geographic Channel (NGC) in the summer-long “Dare to Make a Difference” campaign to raise awareness for and support the National Geographic Society's global conservation efforts. The “Dare to Make a more

Dagger Axis 12.0 Awarded by “National Geographic Adventure"

Easley, S.C.– The editors of “National Geographic ADVENTURE” have awarded ‘Best of Adventure Gear' to the Dagger Axis 12.0. The new Axis 12.0 kayak was called out for its versatility and performance, among a host of outdoor products deemed “the must-have gear picks” more

Marmot’s Mica wins National Geographic's “Best of Adventure"

November 24, 2008For Immediate Release: Marmot's Ultra-light Mica Jacket wins National Geographic's “Best of Adventure Gear” Award Santa Rosa, CA – Marmot's ultra-light Mica Jacket has been awarded the 2009 “Best of Adventure Gear” by the editors of National Geographic more

National Geographic announces the acquisition of “The Green Guide,”

WASHINGTON D.C. -- As part of its ongoing mission to inspire people to care about the planet, National Geographic has announced the acquisition of “The Green Guide,” a comprehensive Web site ( and bimonthly newsletter offering practical advice on how to more

New Balance Announces License Agreement with Highgear

CONTACT:Kristen Sullivan, New Balance Athletic Shoe, Inc.617.746.2421, Kristen.sullivan@newbalance.comCoral Darby, Highgear USA828.681.0335, cdarby@highgear.comNew Balance Announces License Agreement For Sports Monitors With HIGHGEAR® Boston, MA – November 10, 2006 – New more