SHARON HILL, Pa. (Mar. 3, 2015) – NATHAN Sports, the Running Essentials™ leaderin creating purposefully-designed hydration, visibility and performance gear, is proud to announce its partnership with leading endurance athlete and ultramarathoner, Rob Krar. NATHAN will be the exclusive provider of hydration gear for Krar throughout his busy 2015 season, which will include the Western States 100M, TransRockies Run 6-day and the Ultra-Trail du Mont-Blanc in France, among others.
The partnership comes on the heels of Krar’s record-setting 2014 season in which he completed the ultrarunning unofficial “Triple Crown,” by winning three consecutive 100-mile races in three months: Western States, the Leadville Trail 100 and Run Rabbit Run. A podium fixture, Krar’s 2014 season is cemented as one of the greatest stretches in ultrarunning history. Krar is a 3-time TransRockies Run champion and claims first place finishes at the Leona Divide 50M, Moab Red Hot 55K, The North Face Endurance Challenge Championship 50M, and the Ultra Race of Champions 100K with course records in several of them.
“I’ve been a fan of NATHAN’s hydration products for years, and I’m excited for the chance to partner with them on a larger level,” said Rob. “What sets them apart is their passion for running and their attention to product details. They know what runners want and need – at all levels and in all conditions – and use feedback from real runners to consistently make the best gear available. I’ve set big goals for myself and have a long season ahead of me and know I’ll be able to run stronger with NATHAN on my team.”
In addition to his numerous winning finishes, Krar set the “Fastest Known Time” for both the single and double crossing of the Grand Canyon. He was named both North American Ultra Runner of the Year by Ultrarunning Magazine and Ultra Runner of the Year by Competitor Magazine for consecutive years in 2013 and 2014. He is a graduate of Butler University, where he ran competitively as a middle distance specialist, only beginning to run long distance several years later.
“We have been friends with Rob for quite a while and have cheered him on as he shattered records and pushed his potential to unbelievable levels,” said Brent Hollowell, VP of marketing for NATHAN. “He is a hard-working, inspirational athlete who knows first-hand the importance of proper hydration and can share his experience and advice with others. We are excited to partner with him as he continues his groundbreaking pursuits as an endurance athlete.”
Krar is originally from Hamilton, Ont., but currently resides in Flagstaff, Az. with his wife Christina Bauer. He works full-time at night as a pharmacist. He just completed the Moab Red Hot 55k in February and is currently preparing for the Lake Sonoma 50M in April and The Canyons 100K in May.
Driven by a keen understanding of athlete needs, NATHAN’s team of innovators sweats the details, because it’s the details that help athletes push their potential. As a market leader in groundbreaking Running Essentials™ products, NATHAN purposefully designs performance-driven gear that helps dedicated athletes run stronger and longer in 45 countries and counting.
NATHAN’s essential hydration, visibility and performance offerings targeted to road warriors, ultra runners, triathletes, couch to 5Ker’s, and every dedicated athlete in between, include industry-leading and best-selling hydration vests, belts, handhelds, bottles, running paks, active visibility and reflective vests, and other outdoor gear essentials, all designed for a life in motion. Run stronger and longer at NathanSports.com, Tweet us @NathanPerfGear, and like us on Facebook @Nathan Performance Gear.