NATHAN Sports Fires Up Run Specialty with New Fall Visibility Initiative

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Sharon Hill, PA (September 14, 2015) – NATHAN Sports, the Running EssentialsTM leader in creating purposefully-designed hydration, visibility, and performance gear is once again partnering with select run specialty retailers nationwide, on the brand’s 2015 fall visibility and safety campaign, “Fire Up Your Run.” This campaign follows the wildly successful spring hydration campaign, “We Run on Water”, and marks the third consecutive year that NATHAN has provided seasonal tools and training to running shops with dedicated NATHAN PROs, resulting in growth of both the hydration and visibility essentials categories.

The campaign launches the week of September 21, and will run until November 15. NATHAN PROs across the US will plan a “Fire Up Your Run“ launch event with a fire-related theme, such as a cookout, glow run, bonfire, or luau. The 200+ engaged Nathan PROs will receive a visibility demo kit that includes campaign promotional materials, as well as Nathan product to use for giveaways and in-store demonstration purposes throughout the fall and winter visibility season.

“We’re extremely excited to continue our work with these in-store run specialty leaders as they roll out the “Fire Up Your Run” campaign for their customers,” said Brent Hollowell, Vice President of Marketing at NATHAN. “The timing of this campaign also dovetails perfectly with our sponsorship of the Independent Running Retailer Association’s (IRRA) 2015 National Running Safety Month this November, as we work together to promote runner safety with a season of education, visibility, and fun night running events.”

“NATHAN is the ideal brand sponsor of IRRA’s National Running Safety Month because of their widely-used and robust visibility educational platform, as well as their commitment to making night running safer and more accessible to all runners,” commented Parker Karnan, Executive Director of the IRRA.

The NATHAN team will work with PROs throughout the fall and winter to track sales of visibility and safety essentials, and reward the stores with the greatest success. NATHAN PROs of the Month are announced each month, and their rewards include NATHAN Bux (to purchase discounted NATHAN gear), gift cards, sponsored parties, and a grand prize of an all-expenses paid trip to join a NATHAN Ragnar team relay in late 2015.

For more information on NATHAN and its products – available at specialty running shops, sporting goods and outdoor stores worldwide – please visit www.NathanSports.com or follow the brand on Facebook, Twitter and Instagram.

ABOUT NATHAN

Driven by a keen understanding of athlete needs, NATHAN’s team of innovators sweats the details, because it’s the details that help athletes push their potential. As a market leader in groundbreaking Running Essentials™ products, NATHAN purposefully designs performance-driven gear that helps dedicated athletes run stronger and longer in 45 countries and counting.

NATHAN’s essential hydration, visibility and performance offerings targeted to road warriors, ultra runners, triathletes, couch to 5Ker’s, and every dedicated athlete in between, include industry-leading and best-selling hydration vests, belts, handhelds, bottles, running paks, active visibility and reflective vests, and other outdoor gear essentials, all designed for a life in motion. Run stronger and longer at NathanSports.com, Tweet us @NathanPerfGear, and like us on Facebook @Nathan Performance Gear and Instagram @nathansportsinc.

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