Nathan Performance Gear Introduces First-of-its-Kind Emergency ID Band

Nathan VITAband™ combines electronic medical records with contactless payment technology
Author:
Updated:
Original:

(SHARON HILL, Pa.) – Nathan Performance Gear, the world leader in innovative hydration, reflective, and performance gear and accessories, today announced plans for the launch of Nathan VITAband, a first-of-its-kind identification band that combines the benefits of electronic emergency contact information and medical records with the convenience of contactless payment technology.

As part of a long-term partnership with the developers of VITAband, Nathan will become the exclusive running and fitness accessory distributor of the identification and contactless payment system, which will hit retailers including Dick's Sporting Goods, The Sports Authority, REI, City Sports, and independent specialty retailers on Oct. 21.

The band provides access to money via a prepaid debit chip, a feature that distinguishes Nathan VITAband from any other performance accessory product on the market, says Bridgit Lombard, EVP of sales and strategy for Nathan.

“Every athlete stashes cash or a card somewhere for that well-deserved drink, snack, or let's get real – beer – after a long run or ride,” says Lombard. “This is the easiest, most secure way to stay safe and have money when you need it.

“This is just the first of many products that demonstrates our dedication to innovating with purpose,” Lombard continues. “Simply put, Nathan VITAband rocks.”

“VITA is ecstatic to partner with a first-in-class company like Nathan, who shares the same commitment we do in bringing innovative ideas and products to market,” says Jason Brown, cofounder and president of VITA Products, Inc.

Stylish, durable, and waterproof, Nathan VITAband is designed to withstand extreme conditions, making it perfect for athletes of all levels, focuses, and abilities. A unique identification number, printed directly on the band, will work as a link to an online, fully-customizable emergency response profile (ERP). In an emergency, first responders, who are trained to look for medical ID bands, will access this profile by calling the 1-866-number printed directly on the back.

Accessible and updateable 24-hours a day, 365-days a year, the ERP will house the user's name, emergency contact information, drug allergies, medical conditions, insurance information, and
any additional pertinent information. The profile is maintained through an annual subscription.

The optional, contactless payment feature is activated during the creation of the ERP. After activation, the user receives the prepaid debit chip, which fits securely into the band, in the mail.

This chip can be used wherever contactless payment is enabled, a technology currently accepted at thousands of retail locations nationwide, including gas stations and convenience stores.

Nathan VITAband will retail for $20 and will come in two sizes with five color options. A one-year subscription will cost $19.95, and a two-year subscription will cost $34.95. Nathan VITAband will be offered in kid-friendly sizes in early 2012.

For more information, contact Ellen Cassidy at ecassidy@penguinbrands.com or visit www.NathanSports.com.

Related

Nathan Performance Gear™ Partners With Triathlete Andy Potts

(SHARON HILL, Pa.) – Nathan Performance Gear, the world leader in innovative hydration, reflective, and performance gear and accessories, announced today the formation of a multiyear partnership with Olympian, Ironman®, and world champion triathlete Andy Potts.The partnership, ...read more

Nathan Performance Gear Hires Snowden & Co. For West Coast Sales

(SHARON HILL, Pa.) – Nathan Performance Gear™, a world leader of innovative hydration, reflective, and multisport gear and accessories, has selected Snowden & Co. to represent its brand, products, and services at over 200 specialty run, bike, and sporting goods retailers in ...read more

Nathan Hires Former City Sports Category Manager Michael Lewis

Nathan announces today the hiring of Michael Lewis to the key position of director of product planning, purchasing, and merchandising. This latest move is indicative of Nathan's continued dedication to brand growth, presence, and commitment to retailer partnerships in running ...read more

Nathan Wants to Know "How Do You Hydrate?"

(Sharon Hill, Pa.) –Nathan, the world leader in creating purposefully-designed hydration, visibility, and performance essentials, announced today the launch of a comprehensive campaign designed to drive growth of the hydration essentials category in the running specialty channel. ...read more

Nathan Growth Continues with Addition of Top Talent to Sales Team

(SHARON HILL, Pa.) – Nathan, the world leader in developing insightfully-designed hydration, visibility, and essential performance gear for dedicated athletes, announced today the hiring of Lindsay Cousley and Mike Haky to the role of regional sales managers in key territories ...read more

Bridgit_Lombard

Nathan EVP Bridgit Lombard Named CEO of Penguin Brands, Inc.

(Sharon Hill, Pa.) –Nathan EVP Bridgit Lombard, a passionate and seasoned executive with almost two decades’ experience in the sporting goods and financial industries, has been appointed CEO of Nathan’s parent company, Penguin Brands, Inc. Lombard assumes the role from founder ...read more

Nathan adds key national sales leadership position as rapid growth of essentials brand continues

(Sharon Hill, Pa.) –Nathan, the world leader in creating purposefully-designed hydration, visibility, and essential performance gear for dedicated athletes, announced today the hiring of Rick Olson to the position of vice president of sales. Olson, an experienced and ...read more

Lorpen Introduces First of Its Kind Polartec Ski Socks for 2012

Lorpen, a leading designer and manufacturer of high performance socks for outdoor and sport enthusiasts, has created a new Polartec sock collection with unparalleled technology that surpasses current technical ski socks on the U.S. market. Lorpen has also expanded their ...read more

sdfgs

Headsweats Introduces Ultra Bands and new Customization Options for Performance Truckers

Cincinnati, OH - Headsweats, the leading manufacturer of performance headwear for runners and athletes, is expanding upon their new and highly popular Performance Trucker collection and introducing a new Ultra Band. To meet needs for speedier turnarounds and faster delivery, ...read more