NATHAN Launches Fourth Annual Spring Hydration Campaign - Run Like Water


Fountain Valley, Calif. (March 20, 2017) – NATHAN, the Running Essentials™ leader, announces the launch of the 2017 Run Like Water spring hydration campaign. This marks the fourth consecutive year that NATHAN has partnered with specialty retailers across the U.S. on a comprehensive educational initiative promoting proper hydration for runners.

“We work with runners of all levels to ensure they have the tools they need to go out and have their best run”, said Brent Hollowell, vice president of marketing for NATHAN. “Our message is simple: hydrate before, during, and after a run to fuel smarter, perform better, and recover faster. We’re excited to team up with our retail partners to help runners at all levels enjoy their individual running journeys.”

Run specialty stores are equipped with an array of tested campaign tools that promote proper hydration methods, educate runners in-store and online, and ultimately drive category sales. The program provides a significant boost at retail, with participating stores selling almost 3 times more essentials than those that do not use the tools.

“Proper hydration is vital to keep every athlete’s’ engine going,” said Tony Armand, CEO of United Sports Brands, parent company of NATHAN. “As a leading provider of running essentials, it is our mission to help all athletes to achieve their performance goals.”

The Run Like Water spring hydration campaign is part of NATHAN's year-round educational support system for NATHAN retail partners. This complements the fall visibility and running safety campaign, Fire Up Your Run, and other product-focused training efforts.


NATHAN designs purpose-driven running essentials that help athletes at all levels run stronger and run longer. At NATHAN, we believe that if you run, then you are a runner. No matter where or why, how far or fast, NATHAN creates the market-leading hydration, visibility, and performance essentials that empower runners to go out and have their best run. For more information, visit NATHAN at NATHAN is part of the United Sports Brands portfolio of sports performance and protective product brands including Shock Doctor, McDavid, Cutters, and, XO Athletic, who are owned by Bregal Partners, a private equity investment firm.