Fall retail campaign to educate and prepare nighttime runners
Fountain Valley, Calif. (September 20, 2017)
NATHAN, the Running Essentials™ leader, today announces the launch of the brand’s 2017 fall safety & visibility retail education campaign, Run For The Stars. The NATHAN Run For The Stars campaign is part of a year-round educational, training and support system for select run specialty partners designed to promote growth in key running essentials categories.
The Run For The Stars campaign provides retailers with turn-key educational and promotional materials for use in-store, online and at store-run events. Campaign assets drive customers to local running stores, and once there, educate them on how to develop an effective night running safety plan. Participating stores will receive educational posters, merchandising cards, social media images and suggested posts, demo product, and a visibility-themed trivia game for nighttime fun runs.
“Developing solutions to prepare, protect and help athletes of all levels perform to the best of their ability is a core tenant of all our brands,” said Tony Armand, CEO of United Sports Brands, parent company of NATHAN. “Our safety and visibility campaign will help retailers enrich the running experience for adventurous runners of all levels, and educate and equip them to safely navigate the night roads and trails.”
Experienced NATHAN PROs, hand-picked retail essentials experts, and NATHAN tech reps will organize safety and visibility events and night-themed fun runs at local run specialty shops across the U.S from September 20th through the end of the year. Runners are encouraged to demo the new runners’ headlamp, the Neutron Fire RX, the classic Zephyr Fire 300 Runners’ Flashlight, the wide range of LED lights, and reflective vests, as well as participate in the night-running trivia game for a chance to win prizes.
NATHAN designs purpose-driven running essentials that help athletes at all levels run stronger and run longer. At NATHAN, we believe that if you run, then you are a runner. No matter where or why, how far or fast, NATHAN creates the market-leading hydration, visibility and performance essentials that empower runners to go out and have their best run.
NATHAN is part of the United Sports Brands portfolio of sports performance and protective product brands including Shock Doctor, McDavid, Cutters, and, XO Athletic, which are owned by Bregal Partners, a private equity investment firm. For more information, visit NATHAN at www.NathanSports.com or United Sports Brands at www.unitedspb.com.