NATHAN Launches 2016 Fall Visibility & Safety Campaign: “Fire Up Your Run”


Fountain Valley, Calif. (September 19, 2016) – NATHAN, the Running Essentials™ leader, announced today the launch of the brand’s 2016 fall visibility campaign, Fire Up Your Run. The NATHAN Fire Up Your Run campaign is part of the NATHAN School of Run initiative, a year-round educational support system for select NATHAN retail partners. Other components of The School of Run include the spring hydration campaign, Run Like Water, and year-round support for performance gear.

Through visibility and safety events at participating run-specialty retailers, the Fire Up Your Run campaign aims to educate runners on the importance of visibility. Events will include visibility-themed trivia games, product demonstrations, and nighttime fun runs at select run specialty stores across America. NATHAN PROs will be equipped with a fall visibility and safety demo kit that features educational posters, stickers and brochures, along with new NATHAN fall 2016 visibility and safety demo products.

“Promoting health and safety among athletes is a key mission across all our brands,” said Tony Armand, CEO of United Sports Brands, parent company of NATHAN. “By delivering categorical visibility and safety education, merchandising, and product knowledge our goal is to ensure runners of all levels are well prepared to run safely and comfortably.”

The Fire Up Your Run campaign provides turnkey solutions to retailers, driven by NATHAN PROs, who help drive sales of essentials through education and events at the store level. For instance, stores with a NATHAN PRO sell 2.7 times more essentials and have grown the running essentials category upwards of 100 percent. In addition, the campaign will help partnering run-specialty retailers increase sales in their visibility category. In 2015, visibility conversion rates peaked at 11 percent, meaning that for every 100 pairs of shoes sold, 11 visibility items were sold.


NATHAN designs purpose-driven running essentials that help athletes at all levels run stronger and run longer. At NATHAN, we believe that if you run, then you are a runner. No matter where or why, how far or fast, NATHAN creates the market-leading hydration, visibility, and performance essentials that empower runners to go out and have their best run.

NATHAN is part of the United Sports Brands portfolio of sports performance and protective product brands including Shock Doctor, McDavid, Cutters, and, XO Athletic, who are owned by Bregal Partners, a private equity investment firm. For more information, visit NATHAN at or United Sports Brands


Allison Showalter, (919) 277-1158,