(SHARON HILL, Pa.) â€“ Nathan, the world leader in developing insightfully-designed hydration, visibility, and essential performance gear for dedicated athletes, announced today the hiring of Lindsay Cousley and Mike Haky to the role of regional sales managers in key territories for the brand.
The hirings come as part of a focused sales leadership realignment for Nathan, driven by the brand's exponential sales growth and product category expansion within the running specialty channel and at all major sporting goods and outdoor stores.
As Western regional sales manager, Cousley will lead and direct all sales efforts in the West Coast, Pacific Northwest, Hawaii, and Alaska, while Haky will do the same for all states in the New England, Middle Atlantic, and Southeastern regions as Eastern Regional sales manager.
â€œDue to the continued success of Nathan's products, custom merchandising program, and consumer awareness, we're in the fortunate position of attracting leaders who want to be a part of a vibrant, authentic, and growing brand,â€ says Bridgit Lombard, EVP of Nathan. â€œThe addition of Mike and Lindsay to our already stellar sales force will ensure we can continue to support our retailers as we grow by double-digits over last year.â€
Cousley arrives at Nathan with an arsenal of sales leadership experience in the outdoor industry from roles with Crumpler, PacSafe, oobe and Bridgedale Socks. He has guided large sales teams to triple-digit sales growth multiple times throughout his career, while managing retailer relationships with hundreds of independent specialty stores as well as key national accounts including REI, Amazon, Apple, and EMS.
Haky brings years of national sales managerial experience to Nathan, in roles with adidas America, Columbia Sportswear, and the Coleman Company, where he drove consistent double-digit growth in both category sales and market share. A skilled and respected sales leader, Haky cultivated profitable and positive relationships with key national accounts including Dick's Sporting Goods, as well as regularly exceeded sales
goals and targets.
Haky and Cousley join Nathan sales team members Donna Williams, Ted Roberto, Rob Noble, Dan Gardner, and Josh Fishbein in driving sales strategy and execution of a growing, essential product line that includes the Fall 2012 launch of No Matter What Gearâ„¢ a line of gloves, beanies, headbands, and convertible mitts featuring patentpending LightWaveâ„¢ LED technology. No Matter What Gear will launch at retail at the beginning of November.
For more information, contact Ellen Cassidy at email@example.com or visit www.NathanSports.com.