Néve Designs Launches Its New 2008-09 Line

Visit the Néve Designs booth #36191 during the Outdoor Retailer Winter Market and booth #K64 during the SIA.08

Néve Designs, specialty manufacturer of lightweight fine-gauge art knit sweaters and accessories for men and women, today announced the unveiling of its new 2008-09 line, including a collection of lightweight cotton/cashmere blend knits and ultra-fine silk and merino wool layering pieces, boiled wool jackets and additional men's pieces to round out its line of sweaters and accessories.

“The 2008 Néve collection sticks with the brand vision of touching the resort and active lifestyle markets with fun, luxurious designs for both men and women that focus on fit, function and style,” said Rhonda Swenson, founder and creative director of Néve Designs. “The new line offers our customers the opportunity to wear natural fibers next to their skin, while not compromising warmth and comfort.”

For 2008-09, Néve is launching a new group of lightweight cotton/cashmere blend knits and ultra-fine silk and merino wool layering pieces, called the Prima Belle Collection. The cotton/cashmere knits are made from 85 percent cotton and 15 percent cashmere, creating the perfect blend of comfort and indulgence. The silk and merino wool layering pieces vary from solids and prints, and merchandise with the sweater collection. They can be worn alone as a great lightweight top or as a stylish layering piece.

Additionally, the company is adding several new pieces within its boutique line including boiled wool jackets for the Floral and Sun Valley Collections and updated patterns for its Baroque Collection. For 2008, the company is also bringing Asian inspired patterns to its Far East Collection as well as ultra-fine merino and cashmere boucle knits within its St. Moritz Collection.

For the active outdoors market, Néve has expanded its Ski and Nordic Collection with new colorways and designs. From 5-gauge knit cardigans to Nordic styling, these collections provide the perfect pieces on and off the slopes.

Finally, Néve has expanded its Men's Collection for the 2008-09 seasons with sporty stripes and updated color blocks. This collection is also featuring jackets to include a windproof-lined style as well as a boiled wool blend to compliment the women's line.

“We are really excited about the 2008-09 line,” said Swenson. “With the broader range of products as well as our partnership with associations like The U.S. Ski and Snowboard Association, Team LUNA women's mountain bike team and HealthLinks Clinic, we hope to increase the awareness of our brand and our mission of creating a collection that illustrate quality, function and style, all while giving back to the community.”

About Néve Designs
Established in 2002 by Rhonda Swenson, Néve Designs was inspired by Rhonda's lifelong passion for snow sports and fashion. The philosophy has always been quality, function and style to create a unique collection of sweaters and accessories made with ultra fine Merino wool. Néve's products are warm and comfortable enough for a day on the slopes, yet soft and stylish for a night on the town. The 2008-09 collection offers lightweight, fine-gauge art knit sweaters and accessories for men and women, available exclusively through specialty retailers and finer catalogs throughout North America. For more information visit www.nevedesigns.com.