Nève Designs Joins U.S. Ski Team as a Licensed Sweater Licensee

Nève Designs, creators of women’s and men’s fashion sweaters and accessories today announced it will be a licensed sweater and accessories company for the U.S. Ski Team through April 2011.
Author:
Publish date:

Nève Designs, creators of women's and men's fashion sweaters and accessories today announced it will be a licensed sweater and accessories company for the U.S. Ski Team through April 2011.

“We are very excited about having Nève as a partner,” said Ted Morris, vice president of sales and marketing for the U.S. Ski Team. “Nève's products and designs illustrate its dedication to providing fit, style and function for athletes and consumers alike. We look forward to working with Nève through marketing and promotional campaigns in the coming years.”

The U.S. Ski Team logo will be seen on Nève's mock sweaters, cardigans, sweater vests, hats, headbands and scarves. The terms of the agreement will run from May 1, 2007 until April 30, 2011 and will provide Nève the use of the U.S. Ski Team mark and athletes for advertising and promotional purposes.

“Through this agreement, we will help the nation's best skiers tell the story of the U.S. Ski Team as well as promote the Nève brand,” said Tom Irvine, CEO of Nève Designs. “Our collection of sweaters and accessories offer styles and designs that correspond with high-performance winter ski wear.”

About the U.S. Ski Team
The U.S. Ski Team is governed by the U.S. Ski and Snowboard Association, the national governing body for Olympic skiing and snowboarding. The century old organization manages year-round nationwide development and elite programs, including the national teams, in six distinctly different Olympic sports: alpine, cross country, freestyle, nordic combined, ski jumping and snowboarding, as well as two Paralympic sports - disabled alpine and disabled cross country. USSA is based in Park City, Utah. For more information about the Teams, visit www.usskiteam.com or www.ussnowboarding.com.

About Nève Designs
Established in 2002 by Rhonda Swenson, Nève Designs was inspired by Rhonda's lifelong passion for snow sports and fashion. The focus has always been quality function and style, which is why 100 percent of the sweater and accessories collection is made with ultra fine Merino wool. The philosophy of Nève is strongly rooted in fit, style, function and fun. The products are warm and comfortable enough for a day on the slopes, yet soft and stylish for a night on the town. The 2007-08 collection offers lightweight, fine-gauge art knit sweaters and accessories for men and women, available exclusively through specialty retailers and finer catalogs throughout North America. For more information visit www.nevedesigns.com.


###

Related