MYSTERY RANCH Partners with Locally

Publish date:

Connects Online Shoppers with Outdoor Retailers

Bozeman, MT. - July 25, 2017)


MYSTERY RANCH, the industry-leading pack company based in Montana, has partnered with the shopping search engine Locally to enable their online customers to find MYSTERY RANCH packs at nearby brick and mortar outdoor retailers. Locally, founded by retailers in the outdoor industry, assists an increasing number of shoppers who start their product research online, and then directs them to nearby stores where they can finalize their decision and make a purchase within their community. Mystery Ranch packs are known for their comfortable load carriage and when a customer has the opportunity to fit and try on the pack in a store, it takes the uncertainty of out of the shopping process.

“Mystery Ranch is excited to utilize Locally to connect our online customers with our retailers and set people up with the specific pack they want,” says, Alex Kutches, VP of Sales and Marketing, Mystery Ranch. “Since the brand began selling Mountain category packs in retailers two years ago, the priority has been to keep retailers stocked with product, but this often means certain styles are sold out on the MYSTERY RANCH website.” Kutches adds, “We are invested in our retailers and we’d rather direct the sales to them, and Locally is the tool we needed to support our retailers and provide the online customer with specific information they need to make a well-educated purchase.”

“We’re thrilled that Mystery Ranch is launching Locally. Our customers really enjoy the 24/7 accessibility that’s provided by making our inventory visible to them online through Locally while still being able to complete their purchase in-store for the experience that only a trusted specialty outdoor store can provide.” says Bryan Wolf, Owner, Roads Rivers and Trails, a Mystery Ranch retailer located in Milford, Ohio.


MYSTERY RANCH is committed to building the finest load carriage equipment in the world. A product-driven company from the beginning, MYSTERY RANCH designs packs for the job that needs to get done, for the people committed to doing it, with the best materials available and the most durable construction methods that exist. For more: #builtforthemission