Moving Comfort Takes Sports Bras Beyond 
High, Medium, Low Impact for Spring 2014

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Seattle, Wash. – July 23, 2013Moving Comfort, industry leader in sports bras and women’s fitness apparel, is breaking from the industry standard and changing the way we talk about sports bras. Taking the conversation beyond the traditional high, medium, and low impact categories, Moving Comfort introduces Secure, Stabilize, and Control collections for the Spring 2014 season.

“You can’t accurately categorize sports bras by impact level alone. So many other features provide value and influence buying decisions—fit, adjustability, sizing, and comfort—just to name a few,” says Heather Cvitkovic, Senior Product Line Manager, Moving Comfort. “Each of our new collections captures a more holistic approach to sports bras—giving women the information they truly need to guide the buying process.”

Moving Comfort considers sports bras to be the most personal and essential piece of gear for active women. The brand takes sports bra design very seriously as reflected by their impressive 72 percent market share in the specialty running retail channel (Leisure Trends Group Running RetailTRAK). What sets them apart? Moving Comfort operates an in-house biomechanics lab, employs the best sports bra engineers and designers from around the globe, and conducts extensive wear tests—all to make sure that every detail of every size in every style provide reliable performance for real women.

About the new collections:

The Secure Collection: Give your body a hug.
The Secure Collection gives you all the comfort you crave for your sweat session. These bras are all easy-to-fit compression styles that are hardware-free, fashion forward, mold to the body, and allow full-range of motion. Collection signatures include:
• Ease of fit with xs-xl sizing
• Hardware-free design to eliminate binding or pinching
• Fabric-covered bottom bands for added comfort
• Compression support that limits motion by pressing breast tissue close to the chest wall

The Stabilize Collection: The Perfect Balance.
The Stabilize Collection provides incredible comfort with unique features to keep the girls in check. They offer a great mix of features that provide adjustability shaping, and coverage. Collection signatures include:
• Adjustable straps, hook-and-eye back closures, and cup-and-band sizing for a personalized fit
• Contoured seam-free cups for smooth shape, comfort, and no-show coverage
• Encapsulation support that guards against horizontal, vertical, and circular motion by surrounding each breast individually
Featured styles include: Maia, Fiona, Luna, Urban X-Over, Vixen, Vero

The Control Collection: Fully Loaded.
The Control Collection was designed and thoroughly tested for those who have no time for bounce. Not one second. These bras have the most features and offer a fully-customizable fit. Their comfort lies in their ability to eliminate all bounce and guard against chafing. Collection signatures include:
• Front adjustable straps, hook-and-eye back closures, and cup-and-band sizing allow from a precise fit that feels custom made.
• Bonded areas for anti-chafe protection
• Combined compression/encapsulation support provides support against horizontal, vertical, and circular motion
Featured styles include: Jubralee, Juno, Rebound Racer, Endurance Racer

This season, in addition to unveiling new sports bra categories, Moving Comfort will introduce three new, innovative styles to the Secure Collection: a reversible sport top, a seamless bra with advanced cooling technology, and a cross-back bra with braided straps.

Switch It Up Racer (featured): Innovative construction gives this compression top reversible style in a straightforward, yet supportive design.
• Reversible from a print to a solid
• DriLayer® Silver, odor-resistant fabric
• Warp knit delivers 4-way stretch for ease of on/off
• Fabric-covered bottom band adds softness to fit
• Sleek, narrow racerback design
• Compression
• Reversible Colors: Pixie Swirl/Flame, Daydream Swirl/Daydream, Rainbow/Stardust, Flash Swirl/Black
• Sizes: XS-XL
• MSRP: $36

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JustRight Racer: Keep cool in even the hottest of sweat sessions with the most-advanced seamless bra to date.
• Removable, moderate-contoured seam-free cups
• DriLayer® Cool interior creates a unique cooling effect
• Seamless knit with engineered jacquard panels
• DriLayer® Adapt bottom band stretches 360 degrees for a personalized fit
• Sleek, narrow racerback design
• Encapsulation/Compression
• Colors: Flame/Pixie, Stardust/Cosmic, Daydream/Stardust, Black/PowerPink
• Sizes: S-L
• MSRP: $48

Hot Shot: Designed with yoga in mind, this sweetheart of a sports bra is super soft, feminine, and moves effortlessly with the body.
• Removable, moderate-contoured seam-free cups
• Braided DriLayer® Adapt straps stretch 360 degrees for a personalized fit
• Fabric-covered bottom band adds softness to fit
• Minimal back coverage allows for enhanced range of motion
• Encapsulation/Compression
• Colors: Daydream, Pixie, Black
• Sizes: S-XL
• MSRP: $38

About Moving Comfort

Moving Comfort adds a lift to every woman’s workout with sports bras and fitness apparel that deliver performance and style wherever life takes her. Established in 1977 with the first women’s-specific running short, Moving Comfort nurtures the belief that A Fit Woman is a Powerful Woman®. The company is headquartered in Seattle, Washington and is a division of Brooks Sports, Inc. Visit www.movingcomfort.com for more information, and follow all brand updates on Twitter (@movingcomfort) and Facebook (www.facebook.com/movingcomfort).

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