Bothell, WA â€“ November 18, 2010 â€“ Moving Comfort, industry leader in sports bras and women's-specific fitness apparel, is pleased to announce the addition of Heather Cvitkovic to the management team as senior product line manager of sports bras and apparel.
Cvitkovic brings to Moving Comfort 17 years of experience in the apparel and outdoor industry. Her main responsibilities are to lead the Moving Comfort sports bra and apparel strategic development, concepts, and product briefs that drive the seasonal collection from concept to marketplace. Her goal is to ensure that the team continues to develop innovative and best-in-class sports bras, alongside an apparel line that meets the fit, comfort, and functional needs of active women.
â€œI am very excited to join Moving Comfort,â€ said Cvitkovic. â€œThe brand has been experiencing such tremendous growth. I look forward to harnessing this momentum and working with the team to take the brand to the next level.â€
Moving Comfort's growth is at an all-time high, up 36% year to date. Currently owning over 60% market share in the specialty running retail channel, the Moving Comfort Fiona sports bra continues to remain the number one selling apparel item.
Prior to joining Moving Comfort, Cvitkovic spent the previous 14 years at Columbia Sportswear, where she held various product and sales positions within the company. She most recently served as key account sales manager for REI and Amazon.
â€œWe are thrilled to bring Heather on board,â€ said Julie Baxter, vice president of Moving Comfort. â€œHeather brings a rich background that blends both sales and product development, providing her with unique insight into both the consumer and the retailer.â€
Cvitkovic joined Moving Comfort earlier this month. Her first collection will be for the fall 2012 season.
About Moving ComfortÂ®
Established in 1977 with the first women's running short, Moving Comfort designs, develops, and delivers best-in-class sports bras and innovative fitness apparel that support, flatter, and inspire women to achieve their own unique personal bests. Headquartered in Bothell, Washington, Moving Comfort is a division of Brooks Sports, Inc. Visit www.movingcomfort.com for more information, and follow all brand updates on Twitter (@movingcomfort) and Facebook (/movingcomfort).
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