Movement Skis Launches New North American Web Site

Recreation Outfitters Inc. (ROI), the Vancouver B.C.-based distributor of Swiss-made Movement Skis, is proud to announce the launching of its new North American website for Movement.

North Vancouver, BC – Recreation Outfitters Inc. (ROI), the Vancouver B.C.-based distributor of Swiss-made Movement Skis, is proud to announce the launching of its new North American website for Movement - - a new interactive, skier-friendly website that showcases the newest products and news from Movement Skis.

Chock full of striking ski imagery, the new web site incorporates all the functional elements of the global site, while also adding many new features specific to the North American marketplace. Wrapped within the high-quality, professional design are site-specific features like the “What Skis Fit Your Steeze” ski browser, where skiers can choose the perfect ski to fit their style, a new blog that chronicles the latest athlete achievements and videos, and a new online store for North American customers.

By partnering with Shopatron, Movement brings convenience to online shoppers while strengthening its partnerships with dealers. With the Shopatron solution, Movement offers products for sale on its website, and participating dealers fill the online orders with fast delivery or pick-up at local dealer locations. In this way, existing Movement dealers will move more products, improve inventory turnover and together meet the needs and demands of consumers.

“We wanted to provide our North American customer with a modern and intuitive retail experience,” said Jackie Swanson, General Manager of ROI. “Beyond providing all the valuable information a skier needs to make the right purchase, we also wanted to offer a community aspect where users can follow our athlete's adventures, post ski reviews and their own photos to the photo gallery, and connect through the live Twitter feed that gets updated regularly with up-to-the-minute news.”

Along with learning all about core construction and what goes into a Movement Ski, users can also follow the Movement revolution by signing up for the e-newsletter and stay up to date on North American demo days, new sales competitions, and the latest ski model introductions.

“From the beginning, Movement Skis has always believed in progressive, innovative design and performance, and we felt strongly that our new North American website should mirror those qualities,” added Swanson.

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About ROI: ROI / Recreation Outfitters Inc. is based in beautiful Vancouver, British Columbia. The company has been an importer, manufacturer and distributor of outdoor products, skiing and snowboard products and outdoor lifestyle products for over 35 years.

About Movement Skis: Since it's inception in 2002, Movement Skis has been creating extraordinary products unmatched by other ski manufacturers. Developed alongside specialists and professionals, Movement Skis' lines are pure and differentiated. Ski construction using propriety wood-cores is of paramount importance to us. Providing high-end skis for alpine free-ski, telemark, freestyle and high mountain skiing enthusiasts, Movement Skis guarantee vitality and a perfect ride in every snow condition.


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