Mountainsmith’s Anvil Militia Ambassador Program On the Move

Mountainsmith’s Anvil Militia ambassador program is on the move.
Author:
Updated:
Original:

Mountainsmith's Anvil Militia ambassador program is on the move. Anvil Militia is a fitting name for a company with an anvil as its corporate symbol and a goal of positioning ambassadors on the “front line” to engage with consumers in the field. The Anvil Militia will be a diverse team of climbers, hikers, photographers and other outdoor aficionados. They will all be tasked with using and abusing Mountainsmith gear, educating the company's existing consumer base and driving new fans of the brand to search out Mountainsmith. The first troops will be drafted by the middle of July and then others will be added as qualifying candidates are found.

“Mountainsmith is forging ahead with an influential team of outdoor enthusiasts that will utilize their adventures, social media efforts and passion for the outdoors to spread the word of our brand and drive consumer consciousness,” commented Jay Getzel, sales and marketing director for the company. “This extension of our brand marketing efforts will merge seamlessly with existing social media endeavors, our new Forged For Life blog and the upcoming re-launch of Mountainsmith.com.”

Forged in the Rockies, Mountainsmith's commitment to innovation began in 1979 and continues to the present with a full line of active lifestyle products. The quality and comfort of all Mountainsmith products—technical backpacks, travel storage systems, luggage, camera bags, trekking poles, pet products as well as the lumbar pack icons—set the standard for the worldwide outdoor marketplace. Mountainsmith manufactures, markets, and distributes an expanding group of products designed to meet the demands of travel on and off the trail, through airports, and anywhere that carrying-comfort is essential. Mountainsmith products are sold worldwide.

-END-
www.mountainsmith.com

Related

Mountainsmith Moves to New Location

Today is moving day for Mountainsmith. The Colorado-based supplier of packs, sleeping bags, tents, lumbar packs and much more is moving to a new location in the northern part of Golden located strategically on the main artery connecting Boulder to the mountains. The new space is ...read more

Mountainsmith Announces Anvil Award for Agency of the Year

The official tally is just in. Coming off an impressive year of sales in California, Hawaii, Nevada and Arizona, Mountainsmith's Pacific Recreation group captures the company's 2011 Anvil Award for Agency of the Year. Pacific Recreation Group is owned and managed by Jeremiah ...read more

Mountainsmith Announces Anvil Award for Agency of the Year

The official tally is just in. Coming off an impressive year of sales in California, Hawaii, Nevada and Arizona, Mountainsmith’s Pacific Recreation group captures the company’s 2011 Anvil Award for Agency of the Year. Pacific Recreation Group is owned and managed by Jeremiah “JJ” ...read more

Mountainsmith Announces Anvil Award for Agency of the Year

The official tally is just in and it is a tie. Coming off an impressive year of sales in their respective territories, Mountainsmith's BRM Reps from the Upper Midwest led by Bruce and Michelle Marsh and the Frontier Group from the Pacific NW headed up by John Morioka and Scott ...read more

Mountainsmith Camera Bags on the Move

Mountainsmith is announcing the formation of a new camera bag division that will focus on non-outdoor accounts including specialty camera shops and consumer electronic stores. This new division will have its own sales force reporting to Gareth Richards, vice president of sales ...read more

Mountainsmith launches Forged For Life Blog

As the next important addition to their social media program, Mountainsmith is launching their blog entitled Forged For Life. The blog will give consumers a wealth of information about the company. They will be kept up to date on product testing, trip reports and gear ...read more

Mountainsmith Announces Partnership with TrueHero

In a continuing effort to capitalize on the ever-changing landscape of social media and video, Mountainsmith has partnered up with TrueHero Events and Productions to further their reach in these areas. Mountainsmith will collaborate with the savvy marketing company to increase ...read more

Jeremy Dodge Joins Mountainsmith Team

Jeremy Dodge has joined Mountainsmith's in-house team as sales and marketing coordinator. Jeremy will be responsible for the maintenance of the company website; expand direct marketing efforts though events, social media and the website; manage sponsorships; assist new dealers; ...read more

Erik Specht Named President of Mountainsmith

Erik Specht has been named as President of Mountainsmith LLC. The announcement was made by Blackstone Investment Group, parent company of the Colorado-based Mountainsmith. Specht's promotion from his former position of Director of Sales and Marketing is effective immediately. He ...read more